At the end of 2012, TV was responsible for 63% of global advertising spend. However, Facebook's advertising revenues have increased 678% since 2009 - showing it clearly has traction with advertisers, with reports suggesting the budget for Facebook advertising is being taken from TV budgets.
The use of social media in business - and especially in law - is relatively new and, as a result, it remains a fairly unpredictable beast. As its efficacy effectively depends on the reactions of millions of different users it is a difficult thing to get right in terms of predicting how to build a profile, gain a following and even how to achieve that Holy Grail of having something 'go viral.'
It's what we've come to expect in the new social media world order. Nothing is really what it seems but all the boasts and tall tales of old are shone in our faces via tablets, mobiles and desktop computers.
When we look back in years to come, it is almost inevitable that Mark Zuckerberg will be one the most influential characters of this century. But will this be because of his mastery of the global technology industry, or will it be down to his growing influence in politics?
Political parties have never had so few members in Britain. To illustrate the sheer scale of change in offline political activism, consider this: in 1951, the combined membership of Labour and Conservatives was above four million, by 2010 it fell below 400,000. One potential platform that remains unknown even by tech-savvy politicians is Tumblr.
As years go by, I have learned to take pleasure in the simple joys offered by life. In recent times, I have found a new delight to brighten my days: technology's great power to build bridges between us.
We don't just watch television as silent participants any more - we actively engage, we discuss and we share the experience in real time through social media with people from all over the world. The days of waiting until Monday morning to discuss the latest TV event with your workmates is over - Twitter is the new water cooler. It is my opinion that there is real power and profitability in capitalising on all manner of TV events through social media - and it looks like I'm not the only one who thinks so.
With the growth in popularity of social platforms and the ever increasing integration of social media into our internet behaviour, consumers are starting to expect the ability to 'share' everything, including video games. As the industry continues to evolve so too does consumer demand and expectations...
The technology industry can be stressful, but ultimately it is unique and exciting. Getting women involved in the industry starts at school. Girls should be encouraged to study STEM subjects and be advised that the technology sector is a viable one for them to move into. It is a great place to be.
I've said it before that Facebook only offers a highlight reel of what is truly taking place in someone's life. There is always an exceptional amount of effort that goes into portraying what may seemingly be a a life that is envied. We are all slaves to the appearance of luxury. And it's all nonsense.
It is unfortunate that we are developing a culture of "self" gratification, be it fame, money or status etc. An unhealthy obsession with oneself leads to insecurity and anxiety, destroying contentment and happiness regardless of the material goods one possesses.
I had always thought that these 'friendships' just fizzled out. When one party has spent the entire relationship nodding, 'mmm'-ing and offering discarded advice, there's not a great deal to cling on to. But I was having dinner with a friend last week, and she mentioned the people in her life who she was currently in the process of 'phasing out'.
We find that Twitter is not a destructive force where false rumours ran amok. As I argued in a previous post, we are living an information revolution, which is always disruptive at first, and we are now slowly learning the right strategies for evaluating the flood of information coming through these new powerful tools like Twitter.
I now no longer feel comfortable using ask.fm after I received threats and abuse that lead me to want to end my own life. I don't know whether they were doing it as some sick joke, they knew me personally or just hurl abuse at 'the twitter left'.
It is clear that all these movements have had a huge impact in raising awareness of these women's groups' agendas, regularly hitting the front pages and attracting high level support. As someone who works with companies to create communications strategies to support their business objectives, I wondered what lessons could be learnt to create more engaging campaigns.
The rise of social media over the past ten years has radically changed how we perceive "celebrities" and the corporate machine around them.