t's an exciting time for the social gaming landscape, and it's fair to say that many operators are still at the beginning of the path to monetisation (and a more immersive experience for all). The key to success here will be personalisation and accounting for cultural preferences, as well as making the payment experience as seamless as possible.
Online abuse is a complex issue with no easy answer, but we can all take steps to rid the world of trolls. First, stop using the word, and get real. Be compassionate, caring, and kind towards each other. Let's all live by the The Golden Rule of Twitter - tweet others as you would like to be tweeted yourself.
Over the last week, 'Twitter trolls' have targeted high profile women with repeated online threats of rape, murder and bomb attacks... It's terrible behaviour, of course. Just because it's a feature of internet culture doesn't mean it's ok. But anyone remotely surprised that the internet is full of trolls and misogynists hasn't really been paying much attention for the last 20 years or so.
As maverick Conservative MP Douglas Carswell highlights in his book, The End of Politics and the Birth of iDemocracy, the growing influence of social networking sites could had back power to the people in a way not seen since the early days of universal suffrage.
In the two decades since, the web has opened up communication and ideas in ways few dreamed possible. As a tool which enables people to speak freely with others all over the world, putting thousands of information sources at our fingertips, the web has fuelled revolutions and overthrown governments.
Since online dating made its way onto our computer screens in the early 90's, it's evolved from a stigmatised and sparkless process of dating deluded weirdos into a normalised and adventurous way to meet the love of your life. From its primitive beginnings, online dating has fallen into the whirlwind of emerging technologies.
We should be careful what we wish for. A button will not, alone, rid Twitter (or the wider world) of mysogyny and abuse. These are complex issues that will take more than a button to resolve. But 'report abuse' buttons have been known to be widely abused on other networks.
Trust deficit seems to be an increasing concern in all aspects of our daily life. Though don't take my word for it - let me give you a few examples to prove my point.
Social media and smartphone technology has improved to the point that you can pinpoint your exact location to a Facebook status or photo, or add a location to a Tweet, just as easily as you can send the message itself. This is all very well in the world of technology and social media, but not the smartest move if you're on the other side of the world and your house currently lies empty.
Today's news environment is different from that faced by the generation that wrote the original crisis comms rulebook; social media are becoming more dominant, driven by the increasing accessibility of cheap smartphones globally.
It's time for Twitter, like Facebook before it, to get a grip with what's being written on its site. Weasel words, deflecting responsibility, cowering behind the police won't do. You control the site. You pull the strings. You can pull the plug. You have a moral duty to protect all of your users.
Those of us who use the social construct of free speech in order to critique and challenge do so without behaving like a bunch of abusive nincompoops. That is the real challenge in a civilised society: using the theory of free speech whilst recognising that we will always need to limit it because of the arrogance and ignorance of a few.
One suggestion that has picked up momentum is the suggestion that Twitter create a more visible and streamlined 'report abuse' system - in fact, this has become the subject of a growing petition. Whilst I can understand the sincere urge for something to change to stop this horrible abuse, this option in particular does seem as though it could have some unintended consequences.
Dita Von Teese tweeted recently that she went to a tango club in Argentina where she couldn't 'get over how inspiring it was to be in these tango clubs, to see people without their phone in hand, no text, not documenting.' And that she felt 'it would be breaking etiquette to pull out [her] phone for any purpose.' The first thing I thought when I read that was: 'What a strange concept.
More than 100 million people now regularly access Facebook from more than 3,000 different models of feature phone, demonstrating the complexity and fragmentation of much of the world's mobile web access today.
Whilst the internet may seem to some like a dark pit of debauchery, the internet can and is used by young people to gain access to support on some extremely personal and sensitive matters. Government proposals to create compulsory control filters on the internet is a step in the wrong direction.