In August The Ice Bucket Challenge (IBC) well and truly took over social media, with a host of celebrities, business leaders and members of the general public jumping at the chance to film themselves pouring a bucket of ice cold water over themselves and making a donation to charity.
Last week, I was nominated to do the Ice Bucket Challenge, but I declined the invitation. I came up with 10 reasons why someone might say no. Let's start with three bad ones.
The three ably illustrate where we are in the diversity battle, with triumphant progress matched by an unpleasant reminder of a disturbing gap between actuality and attitudes.
For about five months, my 'writing about health' thing has moved over to Instagram. And while it is an amazing platform, it doesn't do justice to the complexity and importance of understanding the science and the why behind a lot of what I choose to do.
Between July 29 and August 29, the ALS Association received $100million... more than five times what it received in the whole of 2012... here's a thing: those huge figures were not the result of a well-planned, well-executed and well-targeted campaign. They were the result of millions of people giving up a tiny amount of time, making a small effort and donating a modest sum.
An overflowing inbox can easily distract from more important tasks, resulting in many people spending large amounts of time managing emails through mobile devices, trying desperately to keep up. However, there are strategies we can all take to manage our inbox and ensure we have more free time to be productive.
To stand out in the ever increasing flood of content on the internet, being good isn't good enough. You must be remarkable to stand out - and that's precisely what Content Marketing is about.
The obvious waste of an ice-bucket dunking is in poor taste given that São Paulo is suffering a severe drought at present. In parts of the state, the reservoirs are dry and cracked and all non-essential water use is banned. Where I live things are not quite so bad, but the local papers warn week after week that we are also on the cusp of extreme rationing.
Between 29 July 2013 and 28 July 2014 MPs spent an astonishing 115+ days sending Tweets, posting a total of 426,406 original Tweets and re-Tweeting a further 292,025. That's without adding up the time that the 461 MPs on Twitter will have spent browsing the site. The question is whether this is a good or bad spend of our elected representatives' time?
Unless you are directly involved in the gaming community, you may be oblivious to the rapidly growing phenomena known as eSports. And, assuming you aren't a self-proclaimed techie, your ignorance could be forgiven. But If there was ever a time to sit up and take heed of the eSports juggernaut, then that time is probably now.
Maybe Jennifer Aniston is not the best example if you espouse the mantra 'live by the camera die by the camera'. She has had plenty of opportunities as a result of her media profile; she has significant resources as a result of her public profile to shield her from the worse excesses of the Internet. But she is a useful poster child to remind us of the dangers of the Internet.
Hold your horses just one moment Mr Dawkins. I think perhaps you are confusing non-essentialist, humanist thinking with a loss of humanity here. You are so very wrong on every single count above that it would be eye-rollingly laughable if it weren't so hurtful and damaging. Adults with Down's syndrome are reading your outdated and bigoted views. Yes, they read, and have opinions and feelings, just like you.
Not only should James Foley's recorded death be expunged, as much as possible, from social media but other deaths should be too. Masked killers from the Islamic State have uploaded hundreds of videos of their horrific murders. These videos of less well-known victims should also be censored and deleted.
So pervasive is the selfie trend, that it seems that nothing is sacred - not even patients undergoing surgery. Recently, a photograph was posted and spread widely on social media, depicting a surgeon holding a large piece of skin he had removed from a patient's abdomen.
Toddling off to university can be a fairly daunting operation. Firstly, there's all of the preparation work to undergo... But the most important thing, above material preparation and developing friendships with fellow students, is sex.
And yet, is the accelerated spinning of the hands of an iconic clock really all that far removed from what is happening around us, every day? We are all wishing, planning, measuring our lives away, stopping time only to commemorate it hastily and define ourselves in the process.