As a marketing strategy, employee advocacy is extremely cost effective. Companies are relying on a resource they've had all along - their own employees -to increase general brand awareness and, ultimately, drive more sales.
Taking on bad with good @StolenRide has an ever-growing community of 'seekers' on Twitter. Simply, riders with bikes stolen in London tweet the bike and location details to @StolenRide, the account retweets and then the community followers retweet the details again. I hear you ask, does it actually work? The simple answer is yes.
It's incredible to think that texting was the most popular form of sharing back in 2003. Interestingly, messaging via email or IM is still the most popular form of sharing; however, the likes of Facebook, Twitter, Instagram & WhatsApp have enhanced and improved the sharing ecosystem.
The key appeal to these sites is our self-perception. We can now edit ourselves. We can show the world a version of ourselves. We can post updates at the gym, or pictures of our healthy food, or rehearse for an engagement picture announcement photo.
Although hard to comprehend right now, when things feel at their worst, these pleas won't make Zayn return to One Direction. It will just make him feel really, really bad. Imagine, at twenty-two, feeling responsible for a segment of your fanbase indulging in self harm...
People put the popularity of the unretouched photograph down to different factors but for me personally I think it comes down to one thing and this is simply a comforting reminder that these people are human after all.
These people are sophisticated in their approach with details, links, info etc. and you simply have to follow their guidelines. It was with baited breath that I decided the only way forward was to pay them - much to my disgust. Within ten minutes of them receiving the payment I received the key to decrypt my files.
Every time I saw a baby photo or cute kids photo/video it hurt my heart. I found myself involuntarily comparing my life to the person's life - especially the mother - and for a moment I just felt bad about the path my life has taken.
I copied the URL into an email and sent it to her. In doing so, I was committing a 'dark social' act. But what does this simple action mean for marketing on the web, and more importantly how on earth do we track it?
We go to the Social media for information. Who do you think provides that information? People like you and me. Our opinions are a collection of not only our own experiences, but the shared experiences of others as well.
You can proudly display your 'likes' to friends, happy in the knowledge that a carefully curated list of 'liked' pages can make you seem cool, intelligent, likeable, kind, funny, caring, alternative, or other favourable characteristics.
It's a natural state of affairs; all technology adoption is on a bell-curve: you have early adopters 'ahead of the curve' and late adopters who wait until it becomes almost essential. Let's take a look at some of the industries who very much on the late adoption side of the curve for social media.
Moving past crippling mistrust and misidentification of the guilty requires recognition of the ways that dominant representations of racial difference legitimise and normalise habitual discrimination, phenomena that everybody ought to be welcome to oppose.
Whether this is what the British public actually wants, or whether this is the product of lazy journalism, I don't know, but with the increasing prevalence of social media acting as a barometer for public impulse I feel like this is a situation that is spiraling out of control.
I do care, I care mightily, that there are 4 million people in this country who do not objectively recognise that punching a man is just wrong, and therefore they must shout about their righteous indignation in the wake of Clarkson's suspension. (Whilst we're on that: you know Jeremy Clarkson is going to be OK, right?
I have had to learn to do these things quietly because my daughter needs me to. She is seven; bright, super funny, articulate, thoughtful and loving. She also has autism spectrum disorder.