Business today means leading and empowering professionals towards branding themselves, and being less precious about top-down control. Help people to be themselves and trust that they will return the favour by bringing brands and campaigns to life, just like Pinocchio.
When it comes to Twitter, I have found one of the best ways of learning how to approach the site is to take inspiration from those who don't know how things work around the Twittersphere. Or rather, those who maybe do know, but yet still manage to make boobs of themselves.
Having worked in the building industry for 18yrs I'm no prude when it comes light hearted banter, everyday sexism and letting things slide when things don't *really* matter but come on. Really, foodie people? Really?
Publications and journalists have always sent emails to brand owners and PR agencies to find news worthy stories (known as media requests); but this has changed to some extent due to social media.
If I wasn't travelling, I think I would explode! Well, not really, but if I wasn't travelling I would definitely feel lost. Wanderlust is something some people have ingrained in their very soul and they cannot ignore it, no matter how hard they try.
I reacted yesterday to a Twitter post where someone named and shamed a lady who had killed her kitten in a microwave. This disturbed woman's picture went up, just to show her face, and beneath the picture were many comments from naturally reactive, sickened people.
Millennials are changing forever the way we consume media and nowhere is this change more apparent than in the domain of user generated content (UGC) and online user engagement.
With the introduction and rapid take up of technologies like social login, many companies such as Facebook, Google and Twitter have become 'identity providers'. If you've ever signed up to a new website and chosen to log in using a social media account rather than input all of your personal details then you will appreciate the advantages of this.
Two Facebook groups have been rocking the internet-boat over the past couple of weeks with their contributions to spring 2014's biggest trend - Stranger Shaming.
I had an interesting twitter exchange earlier this week about whether and if we should be 'making a fuss' and celebrating and encouraging social CEOs. I understood their point that it isn't rocket science and it got me thinking. So here, my thoughts on being a charity CEO and why we have to get to grips to social media.
My fear is that the truly passionate, thoughtful voices are soon going to be far too muffled by the arse-cheeks of society's bottom-feeders, that soon they won't be able to be heard for fart nor fiction.
Facebook ruined my school reunion. I already knew that the podgy, pimpled and gawky girl from Year 9 has transformed into an attractive busty blonde who no longer sits alone in the library (every single lunch break) but Vogue House where she has landed that dream job.
As a singleton in 2014, Facebook is a key social hurdle to navigate in the early stages of a relationship. Do you really want someone you're getting to know to have access to details of the last ten years of your life? Should you see photos of his parents, friends and siblings before you actually meet them?
You know the situation well. You sit down with some close friends, enjoying a good conversation for a few minutes. Then someone checks their phone. You see another friend pick up hers, then another friend follows suit and, in a moment, they are all silent; transfixed by the screens in front of them.
My affection, for this virtual coffee shop was poignantly brought to my attention when two dear friends were killed in a tragic traffic accident. I learned of their death on Facebook, checking in late one evening and seeing some disturbing comments which led me to investigate further and the sad truth was revealed. I grieved with the Friends of my friends, most of whom I had never met.
I sailed for a week in Turkey last summer and it was the best holiday of my life. I found the people to be lovely, open and kind. My heart breaks for what I fear will be a difficult point in their political evolution, as they struggle to carve out some very basic freedoms for their people, one of which is certainly a free internet.