For all the memes, Vines and hashtags, the old school trounced the new school in the most digitally mobile election ever. When the time came, Tory relations with wide swathes of the traditional media (i.e. print, TV, radio) lead to an old fashioned pincer movement of divide and conquer.
Implicit in this sort of analysis is the suggestion that social connections exclusively formed and conducted online are somehow inferior to relationships offline - often tellingly described as 'in the real world'.
In my view, no matter how much The Sun et al hate Russell Brand, his interview will have an affect on the way young people vote. How can it not? It might even persuade people to vote who weren't going to under any circumstances - and Brand came close to giving Ed the thumbs up. So, if Labour do end up in power next time, it'll be Russell Brand and social media wot won it - not The Sun.
I believe that the internet and subsequent apps and social media have given radio a huge challenge of course. But embracing them and using them as part of output needs to be carefully considered.
Katie Hopkins is everywhere. All over our Facebook feeds, all over the papers, websites, daytime TV. And wherever she is, she's offending a group of p...
David Cameron, Ed Miliband and all the other party leaders will be jostling for voters' final decisions over the coming week in the lead-up to 7 May but on social media, one of their key communications tools, I feel they've got it all wrong.
I do not have the likes of Ms Hopkins social presence and media privilege in which to air my views, but as a mother of a child with autism, what I do have is a voice and the right, as does anyone else, to say how her views impact upon those with a disability. Her words impact upon me, my family and wider society.
While politicians are often regarded as verbose - especially in their attempts to answer the question they would prefer to have been asked rather than the one actually posed to them - the media that surrounds us is increasingly visual. Within the final week of campaigning it is interesting to consider the type of imagery, both official and unofficial, that seems to have dominated the 2015 election.
Are you "single", "in a relationship", "married? Or do you have an "it's complicated" status? How do you manage your personal relationship via social media? Do you obsessively watch what your partner is doing on there?
Like many, I had understood that trolling, and its later forms was driven by a process of disinhibition. When individuals feel they are anonymous or invisible, they start to act as if concern for others or guilt were no longer a problem...
Wake up Twitter. Business is being conducted right under your nose and you are doing nothing to either assist it or profit from it. You own a river of commerce and you are raising billboards to obstruct its flow. That's stupid.
As humans, I think it's natural for us to want to be part of something, whether that's a community in the physical sense or, more recently, online. However, I do think there's a danger of us slowly losing our individuality. Our little quirks and idiosyncrasies are what make us unique after all.
If you're going to use social media for your customer service then it's key to make sure that you've grasped the basic rule which is: respond, respond, respond. If you're used to offering customer or client service that is only available within working hours then social customer service might not work for you.
16- and 17-year-olds deserve to be able to vote, to be able to determine the direction of their public services and policies that affect them, and 'Milifandom' has once again displayed their maturity and high levels of engagement.
Buble has an Instagram account to which he regularly posts photos of himself and his very aesthetically pleasing family, as well as various tropical locations, music related images, him in a flash car and... well... kittens. So far very innocuous...until now.
Do you fancy your grandchildren being able to see that Saturday night pic from your student days in thirty years time? Your great-grandchildren or even their friends? What do you think happens to all these texts, Facebook posts, tweets and Instagram photos as you age and move through the different stages of your life?