I recently defriended someone on Facebook. I know, such a modern drama. I had just had enough of my news feed being disrupted with his right wing views on the world, which seemed so out of line with my own. But by casting him digitally aside, I was complicit in that world becoming instantly smaller.
As long as social media is around, we're going to use it to complain, to ask questions and to give feedback. While brands will always have the option of ignoring our posts, they run the risk of alienating their own customers when the do so. Great customer service doesn't start with reaction, but the way brands react when things go wrong tells us a lot about the truth behind the image.
If a millennial goes to a club and no one on social media is around to see it, did it really happen? An unmaterialistic generation, all millennials w...
Social media has undoubtedly made us more aware of what we look like and more importantly, how we present ourselves aesthetically. Instagram allows us to highly curate our lives while Snapchat actually encourages us to take prettier pictures of ourselves by introducing image-enhancing filters. Could it be that we are less interested in sex because we are more interested in ourselves?
What happens when medics and social media collide? You get one of the biggest revolutions in one of the world's most respected healthcare systems... A real power shift happened. Social media meant that the people, whom the NHS stood for, were back in the driving seat.
It has never been easier to connect brands with audiences, particularly with the integration of technology in everyday life. Digital innovations offer more opportunities to engage and fully immerse people in experiences, and this year's Olympics will be no exception. Brands are embracing the latest technology and adapting to a changing world of innovations to reach their consumers and enhance their experiences, whether they are in Rio or watching from home.
Sometimes it's hard to understand why they're attacking you, and it's bad enough when the keyboard warriors come for you in their scores... but what if a fandom comes for you? What if it's a celebrity you respect? What if someone says something that could really affect your brand? What if they try to destroy you, your business, your puppy, and the horse you rode in on?
Over 11 years have passed since 7/7, the terror that took place that day still haunts me as if it were yesterday. As a Muslim and 7/7 survivor, sat on the same train as the bomber, I was horrified to learn that the perpetrators had carried the attack out in the name of Islam, a religion of peace.
A couple of weeks ago, two friends of mine independently decided to leave LinkedIn. They clicked the 'close account' button and that was it...gone in an instant. I have to say, I was shocked. But then, perhaps I shouldn't have been.
When curated well, Instagram can be a brilliant way to promote your blog and gain a large readership. Done badly, and it will turn into yet another platform that waters down your brand and creates, at best, a fickle following. Instagram is demanding. It requires careful attention and love: there's no 'scheduling in' option here whilst you disappear for a week.
The most frightening aspect of the herds of immersed Pokemon GO players walking through crowded streets with their eyes glued to the screens of their smartphone isn't the fanaticism, but the precedent.
Right now, almost every day seems to bring another headline that sounds like it happened in a film. From violent attacks on innocent civilians, to extreme political voices finding mainstream support, to a widening gap between the rich and poor playing out in anger and scapegoating - suddenly everything seems to be about extremes. Why is that?
I've always loved bad reviews. Opening the weekend papers, I hope that AA Gill or Giles Coren will have had a negative restaurant experience or watched some bad TV, because their negative comments are written with such exquisite disgust and delicious, satisfying venom.
This has nothing to do with Marilyn Monroe or Kim Kardashian and everything to do with the fact it's almost impossible for us to celebrate all women at the same time. I could've picked any number of women that people continually use as standard of reference for how women should be. Sure, Marilyn Monroe was a beautiful lady, but her beauty does not detract - absolutely should not detract - from anyone else's, past or present. Stop pitting women against each other.
Today, a clever, well-shot marketing spot can be done for a few thousand dollars and undo years and millions of dollars of brand investment at a multinational. In the past, P&G would have used technology to get ahead and create barriers to entry.
In the run up to the referendum how could I have missed the voices of those worst hit by austerity, crying out for attention? I was within my own echo chamber. Presumably so were other voters and even political parties. Political leaders were not only detached from their constituents but also unable to access the private echo chambers of individuals' news feeds to gauge true sentiment.