I copied the URL into an email and sent it to her. In doing so, I was committing a 'dark social' act. But what does this simple action mean for marketing on the web, and more importantly how on earth do we track it?
We go to the Social media for information. Who do you think provides that information? People like you and me. Our opinions are a collection of not only our own experiences, but the shared experiences of others as well.
You can proudly display your 'likes' to friends, happy in the knowledge that a carefully curated list of 'liked' pages can make you seem cool, intelligent, likeable, kind, funny, caring, alternative, or other favourable characteristics.
It's a natural state of affairs; all technology adoption is on a bell-curve: you have early adopters 'ahead of the curve' and late adopters who wait until it becomes almost essential. Let's take a look at some of the industries who very much on the late adoption side of the curve for social media.
Moving past crippling mistrust and misidentification of the guilty requires recognition of the ways that dominant representations of racial difference legitimise and normalise habitual discrimination, phenomena that everybody ought to be welcome to oppose.
Whether this is what the British public actually wants, or whether this is the product of lazy journalism, I don't know, but with the increasing prevalence of social media acting as a barometer for public impulse I feel like this is a situation that is spiraling out of control.
I do care, I care mightily, that there are 4 million people in this country who do not objectively recognise that punching a man is just wrong, and therefore they must shout about their righteous indignation in the wake of Clarkson's suspension. (Whilst we're on that: you know Jeremy Clarkson is going to be OK, right?
I have had to learn to do these things quietly because my daughter needs me to. She is seven; bright, super funny, articulate, thoughtful and loving. She also has autism spectrum disorder.
If you are doing any of the 5 things below, you're at best wasting your time on a Facebook page that's just not going to do you justice and at worst heading for trouble, even getting your page shut down.
Are people starting to plan their gestures around what will appeal most to the rest of the world instead of the person they're supposed to be in love with? Are people expecting big flashmobs and media interviews only to be disappointed with a meal at a local restaurant and a typical down-on-one-knee gesture?
On numerous occasions, I have seen mothers so absorbed in their task of interacting with their smartphones that they totally ignore the child's plea to talk and interest them in what s/he is observing and thinking.
Smartphones are taking over our lives - don't let them take football too. Whether you're a horny teenager Snapchatting pics of your barely-pubescent bits, or a 40-something mother playing Candy Crush underneath the dinner table, the way we use these technological wonderments is growing ever more inappropriate.
I understand we can't all be perfect - I'm completely with Roxane Gay when she says it's better to be 'a bad feminist, than no feminist at all'. But I for one know that for all my blogging, I haven't contributed enough to concrete change, and I am determined to join a wave of feminism committed to tangible results.
Every minute of every day sees 100,000 new tweets, 2 million Google searches, and 347 new WordPress blogs, while consumers spend around $272,070 on online purchases.
Young people are using the tools of story-telling to identify themselves and each other, especially girls. The millions of selfies, much derided by the media are not born of simple arrogance - they are a continuous stream of identifiers: this is me, I look like this I am here wearing this.
Your attention is quite possibly the most precious commodity in the world, and everybody's after it. The result of all these calls on our attention is often a busy, over-revved mind, resulting in time poverty, strained relationships and fumbled goals.