It's just one of those passing fashions: meta, almost, a passing fashion about a passing fashion: a stripy dress which will go out of style almost as quickly as people forget the online debate about what colour it looks in different kinds of light.
In this digital age of social media, selfies and smartphones, how realistic is it to expect to see a true and un-retouched representation of natural female beauty?
In a world where most companies are still struggling to skilfully manoeuvre their social media vehicle, anyone who can deftly tweet their way to the top of a digital tree would be an asset.
Unfortunately (or fortunately depending on how cute he's being) I had my son during my second year of university and while he may have saved my liver from another two years of cocktails served in pitchers, I was immediately ostracised from my old social life and the majority of my 'friends' disappeared.
Utilising Twitter and LinkedIn can give you some incredibly valuable insights into a company that will really make you standout in an interview.
Within these trends most publishers have ended up giving away their data too, without realising the true costs - to social networks, search engines and a plethora of free application providers. Yes, free apps have proved useful, but as they say: 'when the service is free, you're the product'.
The problem with this is that rather than solving a problem that exists, Twitter seems to be identifying one which doesn't, then creating another which didn't.
The success of the Ice Bucket Challenge campaign was fundamentally reliant on the natural human impulse to engage and partake in social causes, the ever evolving human need to be a part of a global community and the viral exposure that social media facilitates.
Sky News recently revealed that only 18% of 16-24-year-olds in the UK trusted mainstream media to provide them with relevant information. It's a media generation gap which is threatening to swallow up decades of newspapers, magazines and broadcast channels.
No matter what you are doing or how happy you are, one look on Facebook can convince you that everyone you know is having a much better time than you.
Taking the time for yourself can be seriously one of the most difficult tasks we all undertake each week. Some people love to be always engaged be it on line or with people 24/7, others are happy enough on their own and of course there are many who like the balance between both.
This problem needs to be dealt with properly, and must be tackled with caution. However, to resolve it, we must first acknowledge that the problem actually exists. A massive step for the vast majority. Then again, to acknowledge a problem exists, we must first feel that the grief it causes matters.
Search Engine Optimisation works to help would be customers find your site by 'tagging' your site with the topics, search criteria and words they are likely to use to describe their need.
Forget your top-shelf magazines, the 9pm TV Watershed, parental advisory labels, film and game ratings - these regulations seem so irrelevant right now. We place so much importance on these offline so why don't we care about them online? Why aren't we controlling what is out there?
It has been proven through a number of cases, that a crisis is better addressed by a company on the collective level rather than the individual, in the case that a specific individual doesn't have to be held responsible.
What will you be doing this Valentine's Day? Posting photos of the flowers your boyfriend sent? Inevitably, there will be an onslaught of such expressions of love shared on social media, labeled with statements like "My boyfriend loves me so much!!!!!!"