There's plenty to be proud of when it comes to UK culture and our national image. And that's important as it attracts people from around the world to visit, study here and do business with us. The world may (wrongly this week) think that our weather's terrible - but the sun never sets on UK culture, and it shines all around the world.
It will be interesting to see how the next World Cup kicking off in Moscow in 2018 impacts global views of the Kremlin. For while the media spotlight has shone on an already-vibrant Brazil today, unless the four year hiatus is used to full benefit, it may reflect very differently on Russia tomorrow.
Most people are familiar with what is known as Hard Power. The idea that someone with more swords, bigger guns and overwhelming military ability can force someone to do something against their will but which is almost entirely in favour of those holding the gun. History is full of situations, the ancient Chinese, Persians, Romans all the way through to the British, French, American and Russians...
Soft power can influence others to want the same things as the UK "by building positive international relationships and coalitions which defend our interests and security, uphold our national reputation and promote our trade and prosperity." The report also says it should be carefully combined with hard power, essentially military force, to form "smart power."
Just like the courtesy of learning a few words of the language, for someone from the UK travelling to countries with different memories of WWI than ours, learning a little more about the scale and legacy of this truly global conflict can be invaluable in effectively navigating and building relationships of trust.
This week I was a panellist at the launch event for the inaugural Ipsos MORI Top Cities survey - a worldwide poll that crowned London as the most popular city in Europe, but forced us to tip our bowler hats to New York as the global winner. But in amongst the data were a few fascinating phenomena...
There are a small number of universal human languages which are very widely understood. English itself is one, the arts are another, there is sport - especially football - and there is science. The language of science, underpinned by the Scientific Method, is one of humanity's purest languages - perhaps second only to maths.
For anyone determined to perpetuate the myth that we don't need to learn foreign languages in the UK because 'everyone speaks English anyway', there's a clear wake-up call in this new research. Less than a quarter of managers in China and well under half in Brazil say their businesses use English on a daily basis.
Xin Nian Kuai Le, Gong Xi Fa Cai! If you didn't understand that, you've just missed out on the chance to make friends this week. And you're not alone. The Mandarin Chinese language is becoming more and more important for the UK because, quite simply, China is becoming more and more important on the world's stage.
As the global elite don snow boots for Davos, those of us tramping through the slush at home will wonder 'what's Davos got to do with me?' I say two things: 1) the UK has always been a great trading nation and, 2) the UK is a modern day cultural superpower. We're up to our boot-tops in the global economy and our language, education system and creativity are in massive demand to drive global growth and prosperity. And we all have a stake in that. Because what our politicians and business leaders are discussing on our behalf is a near universal need to tighten our belts.