As a keen photographer, I am certainly no expert, but I wanted to find a piece of software that would grow with me as I learned and developed my skill set. I finally settled on Aurora HDR, one of the reasons for this was that they let me experience the software on a trial basis to ascertain how it fitted with my workflow.
Steady work on developing the tech throughout recent years has bought us to today, where companies like Oculus Rift can offer incredibly impressive virtual reality experiences through their gear. Augmented reality, (where we add to our existing world rather than 'escaping' to another) has also hit the mainstream, thanks to Pokemon GO and snapchat filters.
The main issue is that all these on-board computers are connected within the car. They all run software, which, even with the best will in the world, is vulnerable. Your car radio is not a transistor radio any more, it is a computer that uses a piece of code to decode the radio signal and play your music - this is vulnerable!
"People are under enormous pressure, I think, to not fail," he says. "Parents don't want to see the pain of failure. The teachers punish you for failing. Your boss punishes you for failing. So people learn throughout their life gradually, to find all sorts of ways to not fail, which frankly is easy to do."
Technology is no longer used to perform a specific job - it underpins every part of our lives - in work and play... This is a world that software engineers had a pivotal role in creating. And their part in shaping its future is vital. As such, the engineer of today has a much bigger job to do and an increasing set of pressures.
So we feel that providing a way of linking the talent around us within the local community with the experience and opportunities that both large and small companies can offer is extremely important. That's why we are supporting Connecting Tech City and why we think initiatives like these are vital if we are to nurture the skills base companies like ours will need to prosper and grow.
When people think about publishing, they tend to think about content, and assume that the technology challenges in publishing are about transferring the printed page to screen. For many consumer publishing businesses such as newspapers, magazines and trade books this is mostly true, but in science and education publishing the challenges are much greater as we are increasingly in the software business.
We've all faced 'feature creep' - the often overwhelming new choices and functions of our shiny new technology that can baffle, confound and occasionally distress us. But not all technology or innovations needs to perplex us. Sometimes we smack our foreheads and say "wow, I never even knew I needed this, but it will change my life."