It doesn't take much to make a real difference to the lives of many. While we all lead increasingly busy lives, we should not forget the privileges we have. Let's take advantage of the benefits we have in our lives and assist those less fortunate than ourselves. It needn't cost us a thing but the payoff is unimaginably huge.
While it may be more comforting to consider these men but lone wolves acting upon their own deranged ideas, that no longer seems to be the case. In this age of social media and easily accessible information in which we live, it is no longer necessary for contact to be made for a message to be passed on.
The worthy practice of donating first-hand, with its inherent 'nothing in return' aspect, has been replaced with the more morally ambiguous purchasing of an mp3. When you put pennies in the Chelsea Pensioner's box and collect your poppy, you are forced, however momentarily, to individually reflect on the meaning of the paper token you've acquired.