While it may be more comforting to consider these men but lone wolves acting upon their own deranged ideas, that no longer seems to be the case. In this age of social media and easily accessible information in which we live, it is no longer necessary for contact to be made for a message to be passed on.
The worthy practice of donating first-hand, with its inherent 'nothing in return' aspect, has been replaced with the more morally ambiguous purchasing of an mp3. When you put pennies in the Chelsea Pensioner's box and collect your poppy, you are forced, however momentarily, to individually reflect on the meaning of the paper token you've acquired.
Despite the bleak outlook for the UK's defence capability, this is a significant opportunity for London's businesses to recruit talented officers and soldiers with invaluable skills. They have been proven in demanding battle situations and can bring a significant range of skills that are very relevant to today's uncertain and rapidly changing business environment.