Spil Games

The Generation Game: Gaming and the Grey Market

Peter Hofstede | Posted 17.12.2012 | UK Tech
Peter Hofstede

Whilst developers have started catching on, the industry has a way to go in order to be fully up-to-speed with the intersection of women and gaming. So, how exactly do different demographics perceive gaming and what is the generational effect that is caused by these viewpoints?

Online Gaming - Why It's Better for Your Daughter Than You Might Think

Peter Hofstede | Posted 01.01.2013 | UK Tech
Peter Hofstede

Tween girls want to exercise their aspirations, to explore and express their creativity as well as to develop and learn. Enter online gaming, once dominated by (and traditionally marketed to) males, but now includes offerings specifically for girls, meeting all of these needs.

A Huge Opportunity Lies Untapped in the Gaming Industry: Games for Girls

Peter Hofstede | Posted 03.12.2012 | UK Tech
Peter Hofstede

Unlike their parents and older sisters, this generation is at a stage when they are yet to join Facebook. This means that they haven't been exposed to Facebook's plethora of native games and apps. As a result, this means there is plenty of space for the next big tween girl franchise to step into the picture. It's here where a mass of licensing opportunities exist too.