Sponsorship

We Can't Afford Five More Years of BP-Sponsored Culture

Dr Chris Garrard | Posted 02.08.2016 | UK Entertainment
Dr Chris Garrard

We should not accept corporate sponsorship or privatisation in the arts as a given, and be short-changed on the values that should be at the heart of our art-making. Starting today, it's time we made these museums and galleries properly accountable to the public, and not to BP.

British Museum's Decision to Renew BP Sponsorship Is Backward-Looking

Elena Polisano | Posted 29.07.2016 | UK Entertainment
Elena Polisano

By waving BP through their doors for another five years, the British Museum and its famous cultural neighbours - the National Portrait Gallery, the Royal Shakespeare Company and the Royal Opera House - have shown a remarkable lack of judgement.

The Implicit Power of Sports Sponsorships

Richard Shotton | Posted 19.05.2016 | UK Sport
Richard Shotton

2016 will be a record-breaking year for sports sponsorships. Brands will be clamouring to attach their names to both the regular annual events but also the two quadrennial extravaganzas: the Rio Olympics and UEFA Euro 2016.

Poker Is a Game. Poker Is a Sport. Poker Is Entertainment.

Alexandre Dreyfus | Posted 08.09.2016 | UK Sport
Alexandre Dreyfus

Poker has a large but fragmented global fan base that needs aggregation, innovation and disruption to be re-activated. I believe we need to enhance the game, create proper fan engagement - that doesn't exist anymore - and build content to fulfill an existing appetite.

Bribery & Corruption

David C. M. Carter | Posted 17.06.2016 | UK Politics
David C. M. Carter

Bribery and corruption - like beauty and so many other lofty moral issues and ideals - are always in the eye of the beholder. I recall in 1980 worki...

Fifa Sponsors Are Getting Their Logos Hijacked

The Huffington Post UK | Louise Ridley | Posted 28.05.2015 | UK Sport

The logos of Fifa World Cup sponsors Visa, Coca-Cola, adidas and McDonald's have been hijacked by online artists protesting against the football body'...

Here's Why I Won't Be Watching Justin Gatlin Run 9.74

Gordon Bryan | Posted 18.05.2016 | UK Sport
Gordon Bryan

So no, I didn't see Gatlin. I wouldn't want to see him, and not only will I not be watching if I get the chance, I'll be going out of my way to *not* watch him. Gatlin versus Bolt showdown? No thanks.

The Emirates FA Cup - Is That a Sponsorship That Will Fly?

Gordon Bryan | Posted 30.06.2015 | UK Sport
Gordon Bryan

Having seen a lot of coverage in the press about the Football Association's decision to agree a sponsorship deal with Emirates Airlines, I thought I'd chip in with my thoughts.

Should Nike Be Sponsoring Drug Cheat Justin Gatlin?

Andy Shepherd | Posted 25.07.2016 | UK Sport
Andy Shepherd

It's not the place of a sports company to inflict a ban on an athlete. That's down to the governing body of the sport. If the IAAF have cleared Gatlin to compete then he should have the same opportunities as anyone else who is on that start line.

Opening the Black Box

Meg Munn | Posted 20.05.2015 | UK Politics
Meg Munn

We need boards to change and thrive in a world which increasingly values diversity, different perspectives and a range of experiences. Boards need the best people and we should be beyond having to shout that this includes women.

What Is Happening to Scottish Football?

Chris Smith | Posted 28.09.2014 | UK Sport
Chris Smith

What happened to the days of household names such as Larsson and Gascoigne playing their trade in Scotland? What happened to the days when clubs in Scotland could buy and even produce players that cost £10 million plus? What happened to Scottish teams reaching the finals of European competitions?

Adidas Claim On-Pitch Spoils From World Cup Brand Battle

Tom Mellor | Posted 14.09.2014 | UK Sport
Tom Mellor

Brazil's tournament has been heralded as the most social competition ever, a haven for brands and sports agencies looking to score big with their marketing... Of all those rivalries, one has been discussed more than any other - Adidas versus Nike.

Mephistopheles Strikes Again

Hamish Mackay | Posted 19.08.2014 | UK Sport
Hamish Mackay

There's something a bit Faustian about World Cup sponsorship. Highly successful, ambitious companies enter into a partnership with the all-powerful but morally suspect Fifa. Profits are guaranteed but there are strings attached...

Brands and the Politics of Sponsorship: The 2022 World Cup

Tamara Littleton | Posted 15.08.2014 | UK
Tamara Littleton

The run-up to the Sochi Winter Olympic Games earlier this year proved uncomfortable for several major sponsors. Social and political issues were at pl...

The Ramifications of Rugby's Revamp

Tom Mellor | Posted 17.06.2014 | UK Sport
Tom Mellor

It has been well documented how the new competition will be formatted but to recap - there will be seven teams from the Pro12, six teams each from the Aviva Premiership and the French Top 14, with a seventh place available to one of them based on a play-off.

Have English Football Clubs Any Choice But to Sell Their Souls to the World of Sponsorship?

Jamie Spencer | Posted 01.06.2014 | UK Sport
Jamie Spencer

Professional football in the 21st century is governed by money like never before. Clubs that have money have the tools that allow them to be successful, while those that are financially limited will usually quickly reach a ceiling in terms of what they can achieve.

Do Aspiring Women Need Special Treatment?

Neela Bettridge | Posted 25.05.2014 | UK Lifestyle
Neela Bettridge

We haven't got it quite right yet. I still hear many women talking about the need to find balance between high-powered jobs and the other aspects of their lives. Women still need a hand because in some industries, it's like going back to the Ark.

Why Cyclists Could Be Cashing in on Brand Investment

David Atkinson | Posted 02.09.2013 | UK Sport
David Atkinson

Sir Bradley Wiggins' efforts in winning the Tour de France last summer, followed by Olympic gold, Sports Personality of the Year and rocking out with his guitar at the after party - combined with the rise and success of British Cycling at both the Beijing and London Olympics - have made cycling not only more popular as a spectator sport, but enormously popular as a participation sport.

Robinsons: Serving Up a Sponsorship Ace

Jack R. Miles | Posted 08.09.2013 | UK
Jack R. Miles

However, the core business learning from Wimbledon was not taught to us by champions Marion Bartoli or Andy Murray, but by British soft drinks brand Robinsons.

Rugby's Fight to Differentiate Itself and Be Heard

Will Carling | Posted 02.06.2013 | UK Sport
Will Carling

It's a tough ask, let's be honest, and tough for any sport competing with the giant that is football. And yet there are opportunities, weaknesses in the football armour, and that is what rugby needs to focus on.

Is It OK for Sponsors Like O2 to Sit on Anglo/Irish Fence?

Toby Southgate | Posted 16.04.2013 | UK Sport
Toby Southgate

In the middle of this intense rivalry, stakes as high as you could want them, the O2 brand identity was sitting pretty on the shirts of both England and Ireland. Is it smart for a brand to openly court the allegiances of not just two distinct fan bases, but two rival nations in the same tournament?

The End of Dryathlon 2013; But What Is 'The Golden Rule''

James Peckham | Posted 01.04.2013 | UK Universities & Education
James Peckham

What is the ultimate test of physical and mental endurance? Some would say a marathon. Others would say 20 marathons in 20 days. Some others would even say completing the Tour de France without any performance enhancing drugs. How about a month without alcohol?

Sponsors Should Also Be Asking Questions of Armstrong

Vic Davies | Posted 23.03.2013 | UK Sport
Vic Davies

Armstrong's statement implies that he crossed the line between wanting to be better at his sport in order to win, and winning at any cost. That the winning became more important than the sport itself.

Which Olympic Sponsors Are Going for Gold?

Gareth Price | Posted 16.10.2012 | UK
Gareth Price

Two-thirds of the Olympic organising committee's £2bn operating budget has been raised through sponsorship. This means we have big brands to thank fo...

Team Sky Is a Lesson to Us All

Chris Hirst | Posted 09.10.2012 | UK Sport
Chris Hirst

We are in the middle of a celebrity endorsement tsunami; never in the field of brand marketing has so much been endorsed to so many by so few. To walk London's streets right now is to be introduced to a bewildering array of sports and sports stars; Sunday magazines display their chiseled bodies and ghost-written autobiographies sit in their millions waiting to be shipped.