Sponsorship

What Is Happening to Scottish Football?

Chris Smith | Posted 28.09.2014 | UK Sport
Chris Smith

What happened to the days of household names such as Larsson and Gascoigne playing their trade in Scotland? What happened to the days when clubs in Scotland could buy and even produce players that cost £10 million plus? What happened to Scottish teams reaching the finals of European competitions?

Adidas Claim On-Pitch Spoils From World Cup Brand Battle

Tom Mellor | Posted 14.09.2014 | UK Sport
Tom Mellor

Brazil's tournament has been heralded as the most social competition ever, a haven for brands and sports agencies looking to score big with their marketing... Of all those rivalries, one has been discussed more than any other - Adidas versus Nike.

Mephistopheles Strikes Again

Hamish Mackay | Posted 19.08.2014 | UK Sport
Hamish Mackay

There's something a bit Faustian about World Cup sponsorship. Highly successful, ambitious companies enter into a partnership with the all-powerful but morally suspect Fifa. Profits are guaranteed but there are strings attached...

Brands and the Politics of Sponsorship: The 2022 World Cup

Tamara Littleton | Posted 15.08.2014 | UK
Tamara Littleton

The run-up to the Sochi Winter Olympic Games earlier this year proved uncomfortable for several major sponsors. Social and political issues were at pl...

The Ramifications of Rugby's Revamp

Tom Mellor | Posted 17.06.2014 | UK Sport
Tom Mellor

It has been well documented how the new competition will be formatted but to recap - there will be seven teams from the Pro12, six teams each from the Aviva Premiership and the French Top 14, with a seventh place available to one of them based on a play-off.

Have English Football Clubs Any Choice But to Sell Their Souls to the World of Sponsorship?

Jamie Spencer | Posted 01.06.2014 | UK Sport
Jamie Spencer

Professional football in the 21st century is governed by money like never before. Clubs that have money have the tools that allow them to be successful, while those that are financially limited will usually quickly reach a ceiling in terms of what they can achieve.

Do Aspiring Women Need Special Treatment?

Neela Bettridge | Posted 25.05.2014 | UK Lifestyle
Neela Bettridge

We haven't got it quite right yet. I still hear many women talking about the need to find balance between high-powered jobs and the other aspects of their lives. Women still need a hand because in some industries, it's like going back to the Ark.

Why Cyclists Could Be Cashing in on Brand Investment

David Atkinson | Posted 02.09.2013 | UK Sport
David Atkinson

Sir Bradley Wiggins' efforts in winning the Tour de France last summer, followed by Olympic gold, Sports Personality of the Year and rocking out with his guitar at the after party - combined with the rise and success of British Cycling at both the Beijing and London Olympics - have made cycling not only more popular as a spectator sport, but enormously popular as a participation sport.

Robinsons: Serving Up a Sponsorship Ace

Jack R. Miles | Posted 08.09.2013 | UK
Jack R. Miles

However, the core business learning from Wimbledon was not taught to us by champions Marion Bartoli or Andy Murray, but by British soft drinks brand Robinsons.

Rugby's Fight to Differentiate Itself and Be Heard

Will Carling | Posted 02.06.2013 | UK Sport
Will Carling

It's a tough ask, let's be honest, and tough for any sport competing with the giant that is football. And yet there are opportunities, weaknesses in the football armour, and that is what rugby needs to focus on.

Is It OK for Sponsors Like O2 to Sit on Anglo/Irish Fence?

Toby Southgate | Posted 16.04.2013 | UK Sport
Toby Southgate

In the middle of this intense rivalry, stakes as high as you could want them, the O2 brand identity was sitting pretty on the shirts of both England and Ireland. Is it smart for a brand to openly court the allegiances of not just two distinct fan bases, but two rival nations in the same tournament?

The End of Dryathlon 2013; But What Is 'The Golden Rule''

James Peckham | Posted 01.04.2013 | UK Universities & Education
James Peckham

What is the ultimate test of physical and mental endurance? Some would say a marathon. Others would say 20 marathons in 20 days. Some others would even say completing the Tour de France without any performance enhancing drugs. How about a month without alcohol?

Sponsors Should Also Be Asking Questions of Armstrong

Vic Davies | Posted 23.03.2013 | UK Sport
Vic Davies

Armstrong's statement implies that he crossed the line between wanting to be better at his sport in order to win, and winning at any cost. That the winning became more important than the sport itself.

Which Olympic Sponsors Are Going for Gold?

Gareth Price | Posted 16.10.2012 | UK
Gareth Price

Two-thirds of the Olympic organising committee's £2bn operating budget has been raised through sponsorship. This means we have big brands to thank fo...

Team Sky Is a Lesson to Us All

Chris Hirst | Posted 09.10.2012 | UK Sport
Chris Hirst

We are in the middle of a celebrity endorsement tsunami; never in the field of brand marketing has so much been endorsed to so many by so few. To walk London's streets right now is to be introduced to a bewildering array of sports and sports stars; Sunday magazines display their chiseled bodies and ghost-written autobiographies sit in their millions waiting to be shipped.

Censorship, Self-Censorship and the Olympic Spirit: Confusion Over Blocking of BBC Content as Olympic Rules Kick In

Kirsty Hughes | Posted 29.09.2012 | UK Entertainment
Kirsty Hughes

We knew that the Olympic commercial brands deals had put money ahead of free speech -Locog published months ago two lists of words that must not be combined at risk of legal action for breaching the brand/copyright rules. But more examples keep coming in of the censorship effects, and the chilling of the right to peaceful protest.

Call to End Junk Food Sponsors From Future Sporting Events

Jenny Jones AM | Posted 11.09.2012 | UK Politics
Jenny Jones AM

High Olympic ideals of promoting sport and healthy living seem completely at odds with Big Macs, chicken nuggets, fries, sugar rich milkshakes and coke drinks. Yet brands such as McDonalds and Coca Cola, through sponsorship deals, will be the only food and soft-drink brands advertised at the London 2012 Games, at both game venues and through TV broadcasts to billions of worldwide viewers, including children.

Rage Against the Machine: Olympic Sponsorship

Lianne Marie Binks | Posted 09.09.2012 | UK Sport
Lianne Marie Binks

As the Olympics approaches, I must confess that I am rather looking forward to it. Oh not to the games, but rather anticipating almost everyone I know departing this beautiful Shire of York and giving me some peace.

The Success Of Team LOLA: Raising Awareness For Sarcoma

Holly Alsop | Posted 20.08.2012 | UK Lifestyle
Holly Alsop

Team LOLA have raised over £1400 for Cancer Research UK with additional donations for Sarcoma UK totalling to £2500 overall, an achievement that has made all who were close to Lola extremely proud.

The New Morality of Brands

Jim Prior | Posted 24.06.2012 | UK
Jim Prior

Last week, a report by The Academy of Royal Medical Colleges (the body that represents all of the UK's doctors) cited "irresponsible marketing" by major food and drinks brands as a key contributor to the obesity epidemic.

Why the Malcolm Hardee Awards are the REAL Edinburgh Fringe Comedy Awards

John Fleming | Posted 21.10.2011 | UK Comedy
John Fleming

I organise the Malcolm Hardee Comedy Awards. I hate to be bitchy, but those other Edinburgh Fringe comedy awards - the ones that used to be called th...

England's All Black Kit Isn't an Insult to the All Blacks -- It's an Insult to England Fans

Scott Jordan Harris | Posted 07.10.2011 | UK
Scott Jordan Harris

A few weeks ago, England announced their intention to play, during their World Cup campaign, in an all black jersey. The first reaction of fans in England, New Zealand and all rugby-playing countries in between was to check their calendars.