Sports Science

Is Big Data Changing the Paradigm of the Sports Industry?

Valery Bollier | Posted 01.04.2016 | UK Tech
Valery Bollier

Microsoft and Baidu correctly predicted all World Cup final stage results while Google made only one mistake... How were they able to make such accurate predictions? They crunched and analysed large numbers of historic results - what we call "big data" - and used that analysis to make their successful predictions. It seems reasonable, therefore, to ask ourselves whether big data is changing the paradigm of the sports industry?

Why Athletes Win Under Pressure

Will Ross | Posted 05.05.2016 | UK Sport
Will Ross

There comes a time in one's amateur sporting career when you have to accept fate and find out just what inadequacy really means. Well aware of a sports performance lab tucked away in a pocket of heaving Brentford, I made my way down to London's westward expansion one Monday to put my brain in gear against a field of professional athletes.

Natural Vs Artificial

Gia Marie Barbera | Posted 11.11.2012 | UK Lifestyle
Gia Marie Barbera

It is no secret that we live in a world where the majority of the people in developed countries are unhappy with their physical appearance. Almost eve...