Ruby Rose Has Hidden These Personal Mantras Inside Her New Nike Collection

The Huffington Post | Patricia Yaker Ekall | Posted 17.10.2017 | UK Style

Nike has launched a new Air collection and has cast Ruby Rose as the face of their latest campaign: Force is Female. The collection comes in variation...

How The Growth Of Athleisure Has Been A Shot In The Arm For Girl Power

Melissa Wheeler | Posted 12.04.2017 | UK Style
Melissa Wheeler

This fashion marks a shift away from objectification towards feminine functionality. You know a category has earned its place in our wardrobe when it pushes boundaries. Just as loungewear saw the onesie reach mainstream, so too do we have athleisure brands embracing the jumpsuit.

10 Tweets That Say What We're All Thinking About The Agent Provocateur - Sports Direct Deal

The Huffington Post | Sophie Gallagher | Posted 02.03.2017 | UK Style

Sports Direct’s owner Mike Ashley has bought Agent Provocateur out of administration. That’s right, the purveyor of giant mugs and bargain sports ...

Nike Enlists London Fashion Bloggers To Front Fierce New Plus-Size Photoshoot

The Huffington Post | Ellen Wallwork | Posted 01.03.2017 | UK Style

Nike called upon two fierce London fashion bloggers to model it’s latest plus-size collection. Danielle Vanier and Grace Victory shared images from ...

Majestic Jerseys And A Virtual Trip To Petco Park, San Diego - Welcome To The MLB Pop-Up Store

Brooke Roberts-Islam | Posted 14.12.2016 | UK Style
Brooke Roberts-Islam

Wanting to dig a little deeper into the sport and technical aspects of the clothing, I asked about the differences between the commercially available jerseys and the ones the baseball players wear.

How To Cycle In Style - Purpose Built Fashion For Cyclists (With No Lycra In Sight)

The Huffington Post | Ryan Barrell | Posted 20.09.2016 | UK Style

Cycling has never been a fashion friendly endeavour - it often leaves you covered in sweat, with helmet hair and wearing questionably tight clothes. Y...

Not Just A Different Sport Business, But A Sport Business Making A Difference

Jaimie Fuller | Posted 16.09.2017 | UK Sport
Jaimie Fuller

My dream as a kid was like many young boys: I wanted to be a sportsman. It didn't really matter which sport. Maybe the opening batsman in an Ashes Ser...

Team GB Won The Whole Olympics With These Light Up Trainers

The Huffington Post | Rosy Cherrington | Posted 22.08.2016 | UK Style

Team GB may have come second in the overall medal stakes, but in our eyes they won the whole Olympics with their Closing Ceremony attire. Members fro...

Team GB Olympic Opening Ceremony Outfits Revealed

The Huffington Post | Rosy Cherrington | Posted 05.08.2016 | UK Style

Adidas and Stella McCartney have unveiled the official Opening Ceremony looks for the Rio 2016 Olympics. Team GB creative director McCartney took insp...

How This Sustainable Fitness Brand Is Empowering Women Across The Globe

The Huffington Post | Rosy Cherrington | Posted 20.07.2016 | UK Style

You may have seen Hackney-based Bella Kinesis and its fashionable-yet-functional fitnesswear on Instagram, but the story behind the brand is worth mor...

ASOS Reveal Official ParalympicsGB Ceremony Outfits

The Huffington Post | Rosy Cherrington | Posted 18.07.2016 | UK Style

ASOS has partnered with the British Paralympic Association (BPA) to design the official formal and ceremony wear for ParalympicsGB. The team will wear...

Stop What You're Doing, Beyoncé's New Ivy Park Collection Is Here

The Huffington Post | Brogan Driscoll | Posted 01.07.2016 | UK Style

If you're already head-to-toe in Beyoncé's iconic Ivy Park activewear, fear not because a new collection has just dropped on the Topshop website. Whi...

This Is What The Nike Logo Really Means

The Huffington Post | Rosy Cherrington | Posted 28.04.2016 | UK Style

Is the Nike 'tick' logo really giving you the metaphorical thumbs up to 'Just Do It'? Apparently not. Nike co-founder Phil Knight has revealed the bra...

Team GB And Paralympics GB Kit Revealed For Rio Olympics

The Huffington Post | Rosy Cherrington | Posted 13.07.2016 | UK Style

The Rio Olympic Games are just 100 days away and to celebrate, the official Team GB and Paralympic GB kits were revealed. As in 2012, the kit has been...

Your First Look At Beyoncé's Topshop Clothing Range

The Huffington Post | Rosy Cherrington | Posted 31.03.2016 | UK Style

So, we all lost our collective minds last year when Topshop announced Beyoncé was designing a clothing line. But it turns out, Queen Bey isn't just c...

UCL Lecturer-Turned-Model Stars In Completely Naked Armani Shoot

The Huffington Post | Rosy Cherrington | Posted 16.03.2016 | UK Style

Pietro Boselli, the lecturer at University College, London who was outed as a super famous male model, has landed a huge new campaign. The 28-year-old...

Kylie Jenner Unveiled Her New Puma Campaign

The Huffington Post | Rosy Cherrington | Posted 14.03.2016 | UK Style

Kylie Jenner has revealed the first official image from her hotly anticipated Puma campaign. The 18-year-old reality star took to Instagram to share t...

Kanye West Says He's 'Happy' For Kylie Jenner, As She Secretly Signs Puma Deal

The Huffington Post UK | Rosy Cherrington | Posted 18.02.2016 | UK Style

Kanye West didn't hold back with hisocial media tirade against Kylie Jenner's partnership with Puma, but it seems the rapper has had to eat his words....

Ashley Graham And The Plus Size Activewear Proving 'Healthy Comes In All Shapes And Sizes'

The Huffington Post UK | Rosy Cherrington | Posted 03.02.2016 | UK Style

We just found our 2016 fitspiration... body positivity activist and model Ashley Graham has just been named as the star of a new plus size sportswear ...

You'll Want To Own All Of Nike's Black History Month Collection

The Huffington Post UK | Rosy Cherrington | Posted 19.01.2016 | UK Style

Nike's Black History Month collection features trainers inspired by Serena Williams, Olympic athlete Sanya Richards-Ross and basketball stars Kobe Bry...

Heels Were Once Gym Bag Staples

The Huffington Post UK | Ellen Wallwork | Posted 15.01.2016 | UK Style

In the world of fitness footwear trainers face little competition, but that hasn't always been the case. For much of the last 100 years women have ...

Fitness Gear That Will Actually Make You Want To Work Out

The Huffington Post UK | Rosy Cherrington | Posted 28.04.2016 | UK Style

The dawn of each new year spawns a thousand unused gym memberships. It's not like there weren't good intentions behind inadvertently spending £40 a m...

The Quiet Recycling Revolution Happening in Fashion

Edward Lowe | Posted 13.12.2016 | UK Style
Edward Lowe

From the high street to the boutiques, a willingness to embrace an environmentally friendly image in fashion has always existed. But now, substance is beginning to back up the motivation...

Beyonce's Topshop Clothing Line Just Got A Release Date

The Huffington Post UK | Rosy Cherrington | Posted 01.12.2015 | UK Style

Beyoncé's long awaited clothing line with Topshop will be hitting stores in April 2016. The athletic fashion range, called Parkwood Topshop, will ...

Just Do It: Gyms Aren't Supposed to Be Sexy

Louise Wilson | Posted 24.08.2016 | UK Style
Louise Wilson

Whilst men's gym clothes remain baggy and pretty separate from fashion, women are expected to purchase tight leggings, tighter tops and sports bras designed for appearance rather than just holding the sisters in place whilst you go for a jog.