St. John's Ambulance

The Best Gift A Father Could Ever Receive

Susan Bugby | Posted 18.06.2017 | UK Lifestyle
Susan Bugby

Once home, Alvin, who had received workplace first aid training three years ago, recognised the signs of a cardiac arrest - unresponsive, not breathing, no movement - and immediately lowered him to the floor and begun CPR after calling for an ambulance.

Why We Need a Generation of Life Savers

Joe Willacy | Posted 01.05.2016 | UK Universities & Education
Joe Willacy

Like parents and teachers, we want to give children the best start in life by giving every young person the chance to learn first aid. There is nothing worse than feeling helpless in an emergency and although we hope they'll never need to use these skills, Bethany's story proves that first aid knowledge can be a real lifeline.

Would You Know How To Save A Choking Baby?

The Huffington Post UK | Brogan Driscoll | Posted 27.01.2015 | UK Lifestyle

Any parent who's seen their baby choke, will know just how terrifying it can be. But, according to a recent survey by St John's Ambulance, while 40...

How Far Should Charities Go for a Retweet?

Kirsty Morrissey | Posted 05.06.2014 | UK Tech
Kirsty Morrissey

St. John's Ambulance had already experienced the incredible multiplying effects of catching the Internet's eye with their controversial advert showing a father survive cancer only to choke to death in front of his young daughter with a tag line explaining that first aid could prevent 140,000 deaths a year...

Powerful TV Campaign Urges Viewers to Save the Boy

Clive James | Posted 24.11.2013 | UK
Clive James

Last week we launched our Save the boy campaign after our research found that shockingly, over half of parents (55%) lack the skills needed to save their child in a life-threatening incident. St John Ambulance wants to encourage more people to learn basic first aid and so on Monday 16 September we launched an emotive TV advert on ITV...

WATCH: This Is Why You Should Learn First Aid

Huffington Post UK | Posted 16.09.2013 | UK

A collaboration between St John's Ambulance and the man behind the emotive John Lewis commercials has produced a hard-hitting advert urging people to ...

Student Dashed To Exam By Ambulance, Gets Into Cambridge

The Huffington Post UK/PA | Posted 15.08.2013 | UK Universities & Education

A student who was dashed to school by an ambulance so he could sit his exam has gained the highest possible grades in his A-levels - securing him a pl...

Why a Lack of First Aid Needs to be Treated as Seriously as Cancer

Carl Burke | Posted 16.11.2012 | UK
Carl Burke

Four times as many people of us think more people die from cancer than a lack of first aid, but that's just not true. Up to 140,000 people die each year in situations where first aid could have helped save their lives. This is as many as die from cancer.

'Cancer As Big A Killer As Ignorance Of First Aid'

Huffington Post UK | Posted 17.09.2012 | UK

Up to 140,000 people die each year where first aid could have helped save their lives. As many people die from cancer, according to stark statistic...

Heart Attack Spouses Suffer Increased Risk Of Depression

The Huffington Post | Sarah O'Meara | Posted 22.08.2012 | UK Lifestyle

Spouses of people who suffer a sudden heart attack (an acute myocardial infarction) have an increased risk of depression, anxiety, or suicide after th...

A Royal Reminder of the Importance of First Aid

Clive James | Posted 02.06.2012 | UK Lifestyle
Clive James

Prince Harry has provided a reminder to us all on the importance of first aid and why it's something everyone should know. His Royal Highness is said to have given first aid to an opponent on the polo pitch, after he fell from his horse.

Save a Life This September

Clive James | Posted 09.11.2011 | UK Politics
Clive James

Have you ever nearly choked on a piece of food while you're eating? It's one of the worst feelings, and within seconds, panic can set in, but normally it's a false alarm. However, what if it wasn't? In the back of your mind you hope, you believe, that somebody will know how to help.