Maybe, with life being so busy, we have to prearrange it all, even if it means that we all end up celebrating our love in one identikit packaged, shrink-wrapped night. And yet... something about all that prearranged perfection makes me want that Boredom app to vibrate on my wrist or phone.
Obviously the rules of courtship have changed significantly but 14 February remains a day when statistically more people take the plunge and propose. So when you are down on one knee, what should you be thinking?
As St Valentine turns up to warm the cockles of our hearts once again, thoughts invariably turn to warm fluffy bunnies, doves cooing in harmony, flowers, chocolates and lots and lots of love. Which is all well and good... just as long as marriage doesn't figure anywhere in this lot.