We've all faced 'feature creep' - the often overwhelming new choices and functions of our shiny new technology that can baffle, confound and occasionally distress us. But not all technology or innovations needs to perplex us. Sometimes we smack our foreheads and say "wow, I never even knew I needed this, but it will change my life."
I've had a pretty thought-provoking week on the other side of the Atlantic. Travelling always seems to expand the mind and give one some time to think, but this week it's been less to do with the opportunity for reflection and more to do with a handful of seemingly-unrelated comments that were made to me in passing...
There are few experiences more enjoyably Zen-like than buying in one of Apple's cool white stores. From Singapore to Shepherds Bush the experience is sublimely efficient. The browsing shopper, secure in the knowledge that everything has been displayed in an aesthetically beguiling manner, can be confident that the best is on show and shown to its best advantage. It is what makes shopping with Apple so special.
Apple has succeeded in becoming a cultural icon as well as a successful business, its desirable products and clever advertising set it apart from other technology companies. But it isn't the only enterprise that has been touched by the Jobs halo, remember he's also the man behind the Pixar animation studio.