Apple has succeeded in becoming a cultural icon as well as a successful business, its desirable products and clever advertising set it apart from other technology companies. But it isn't the only enterprise that has been touched by the Jobs halo, remember he's also the man behind the Pixar animation studio.
We are not really connected to each other either, experiencing real human interaction and spontaneity. You can send me an email from the other side of the world and I might read it within minutes. I can follow and memorise your every tweet without us ever experiencing each other's smiles in real life. It may be communication, but of what quality is it?