Climate change does not have an awareness problem. It does, however, have a marketing problem. Plenty has been done to raise awareness, but very little has been done to effectively market green solutions to the general public.
Although it's really common sense, what the recent 'sexing up' of entrepreneurship through TV and films somehow manages to ignore is this: What really makes early-stage tech businesses succeed is having talented, skilled people working together to effectively build things that people want.
If it wasn't for the Macs of this world, pushing the boundaries of what a job description is and could be, questioning the mundaneness of the 9-5, really progressing with new ideas and never stopping to question why, we'd all be stuck in a world with PCs that run beautifully well but never change.
While it's right to remember Jobs' life and legacy, what matters is understanding what this giant brought to the modern world. His true success was in transforming pure capitalism into a force that touched people's lives and changed them for what they perceived to be the better.
The twitterverse has been alive with tributes, prayers and praise since news of Steve's death. A simple tweet from @jwmoss got me thinking. "Steve Jobs was born out of wedlock, put up for adoption at birth, dropped out of college, then changed the world. What's your excuse?"