Whilst we would like to think that our jobs, industries and income will not obey the basic rules of change, we would be naive to assume that the existing paradigm will remain. Most of us can remember the restrictions of our first, second and even current jobs but data suggests that how we currently work, versus how we will work in the future, is moving towards a new tipping point.
In our lives there are times we are tested, challenged and asked to question our own strength. I faced the challenge of rebuilding my life after the train crash and have faced many challenges since. So, I have come to understand that when facing challenge there are times when you have to fight the fear, run like hell in the other direction or enjoy and relish the opportunity.
When someone attacks you or yours, you strike back and you strike back hard. That is not just the natural, instinctive response - it is the right and moral course of action. Failure to do so betrays a fundamental lack of self-esteem; if your own life and the lives of those you love are not worth defending, what is?
The concept of "Good versus Good" is not just a way of approaching business. The Goods allow us to get to the root of our thinking and behavior quickly. They allow us to understand where people are coming from. This allows us to transform our differences into common ground, and make better business. That's when grey becomes a beautiful color. That's when it's all good.