I'm not saying that everyone should give up their tan, if it's fake, safe and makes you happy then by all means, carry on. The same could be said about things like make-up and hair colour, as long as we explain to our young ones that it's all about creativity and having fun rather than it being a necessity to look good in society, why not. But as influencers to younger people I do feel we should be conscious of our actions.
It is difficult to believe that in this age of plenty where there is an epidemic of obesity, more than 50% of the population suffers from vitamin D deficiency! Increasingly more patients are presenting with rickets and osteomalacia - but don't have high expectations of your doctor's ability to diagnose the condition early as patients with mild deficiency may not show any symptoms.