For Julia Donaldson, the Children's Laureate, whose term of office ends this week, has hit out at the pitifully low level of review space granted by the media to children's books. And her powerful passing shot is a launch of a campaign to secure much needed prominence for children's literature in the UK media.
Forty years ago, as a young journalist, I learned that 'there are no indiscreet questions, only indiscreet answers'. In general, the same applies to polling. We do not create public opinion; we measure it. That opinion may give us pleasure or pain; it might reassure us or frighten us. The issue is whether it is better to know how people feel or to remain in ignorance.