Brits - including our political leaders - prefer to sit around moaning. Our best days are behind us, they say. 'Little Britain syndrome' has taken ahold throughout the nation. I tell you what will get rid of it: a dose of British optimism to snap us out of our funk. We need that half-time ad, reminding us that we too are a great country capable of digging ourselves out of a hole.
Sure the bird-flip was pretty ill-judged - but when you book a provocative performer like M.I.A what did they expect? Given the utter degeneration and hyper-sexualisation of our current crop of female pop performers, in terms of debasing, offensive, inappropriate performances, M.I.A.'s middle-finger salute was little more than a cheeky nose-thumbing.