The reality of the 'get well soon, Earth!' campaign is a perverse self-importance. It tries, like all of us really do, to hide the deep ingrained desires of a human being or moreover any creature that has managed to survive this long.
In recent times many large institutions have suffered from a loss of credibility due to misconduct; the banks with their mis-selling of PPI and extravagant bonuses; the government with the MPs' expenses scandal and now supermarkets with this horse meat scandal.
The 'horsegate' story is set to run and run. It gives me no pleasure to say 'told you so' but I've argued for years that the industrialisation of agriculture, in order to get the cheapest food, results in ever lower quality standards.
It has been an interesting start to 2013 as far as the retail sector is concerned. We've seen the likes of HMV and Jessops collapse and we've heard all about how the big retailers - supermarkets especially - fared over the competitive Christmas period.
This particular Tesco has sorted its magazines by placing those magazines, and others, into 'Men's interests'. It's the ignorance that I find most depressing, apparently no one has had a brainwave that a woman might be interested in wider affairs.