The election result was a big shock: no one predicted the Conservatives would win an outright majority and no one forecast the SNP tsunami. It has shown us that the old rules no long apply. What once was does not have to be. Despite the perceived political differences, if towns and cities across the UK grasp that, the future doesn't have to be blue.
Over the last decade or two, it has been interestingly the fashion for many charities to consider themselves political 'think tanks' who believe they have the ability and indeed the responsibility to lobby governments on behalf of the people they claim to represent, particularly in the field of disability.
The tone and style of The Sun, and other tabloids, is family friendly. They attract the attention of parents and children with holiday giveaways, Disney and theme-park promotions, etc on their covers. They are aimed at the man/woman in the street, light in tone and "matey" in style. This is what makes the problem so insidious.