Before you reach the contest area the importance of film is clear, as you cross the threshold into the competition space - you become part of this virtual world. And with millions watching the action in the water from the comfort of their homes as well as those that had travelled to the contest, all kinds of sustainability related issues come to mind.
Firewire is probably one of the world's most successful manufacturers and distributors of mass produced surfboards. These boards boast both sustainability and high performance. Founder and chief shaper is Nev Hyman and if you own a Timbertek you'll have already read Nevs note about the environmental credentials of the board...
Ohh la la... The Shangri-La's reputation definitely precedes it, possibly as one of the world's most luxurious hotels. Stepping into the lobby - a little oasis in the heart of Sydney's CBD (Central Business District) you feel a sense of old world grandeur that you don't find much of in Sydney's kicking modern city.
Impostor Syndrome describes the status of feeling like you don't know as much as you think you know on a given subject, that those around you know infinitely more, and that you might be found out as a fraud at any minute. Sound familiar? It's a problem from which even the most successful and outwardly confident people suffer.