It's all a far cry from what could be described as the comparatively sober, 'traditional' Indian corporate approach to sustainability, rooted in a long tradition of philanthropy. It's a tradition which has been absorbed smoothly into the relatively recent concept of corporate social responsibility (CSR).
When we launched our eco and ethical programme, Plan A, in 2007 we made some big bold product related commitments. For example, to get all our wood and fish from the most sustainable source possible. It wasn't the wrong thing to do but we were looking through the lens of 'issue' rather than 'product'.
Who would want to be a business leader in these volatile times? The debate about boardroom pay and excess rages, the global economy is so volatile it is hard to plan anything with conviction, issues of ethics and trust echo through the media, and then there are more icebergs looming on the horizon: resource scarcity, soaring energy prices, and the increasing impact of climate change.