Targeted Advertising

A Beautiful Mind: Is Neuroscience the Future of Advertising?

Jon Buss | Posted 31.07.2015 | UK Tech
Jon Buss

At the end of the day, the mind is a fascinating tool and what drives human decision-making will continue to keep marketers up at night - whether we understand the brain or not.

The Value of Targeted Advertising

Laurent Delaporte | Posted 17.07.2015 | UK
Laurent Delaporte

With poor targeting readers become inundated with offers that are completely irrelevant, leaving them irritated, frustrated and in some cases disenchanted with the publisher. Imagine a person making a purchase from the computer of a friend or family member.

Sky Might Already Be Sending Targeted Ads To Your TV

Huffington Post UK | Posted 23.01.2014 | UK Tech

Sky has launched a new 'targeted' ads service which it says can direct commercials straight to your TV based on information about what you watch, what...

Replicate or Re-Design? How Do You Take a Magazine Online?

Colin Bennett | Posted 11.11.2012 | UK Tech
Colin Bennett

A year ago when we were researching the UK magazine market in an effort to assess the enthusiasm, or otherwise, of publishers for having tablet editions we concluded that they still had some doubts about whether they needed to have App editions of their titles or not.