As 4K television sets are expensive to buy and many early adopters have probably only just purchased a 3D TV set, people are unlikely to be rushing out to buy a new one. So why all the excitement over 4K video? Well, put simply, with a good quality input 4K TV looks as if you are looking out of a very clean window.
Last week my 15-year-old daughter told me she hated me. Absolutely screamingly, door-slammingly, never-come-in-my-room-again hated. 'You don't understand,' she said. 'This is my life and you're ruining it!' I hadn't stopped her from going to a party or from going within 10 feet of boys (tempting though that is). All I'd done was banned her from having her mobile phone in her room.
When the selfies first started appearing in our Cancer Research UK newsfeeds, a few of our supporters got in touch on Facebook and Twitter to ask if we'd started the campaign. We tweeted that it wasn't ours but that we appreciated the sentiment, and we directed people to our website if they wanted to get involved with our work to beat cancer sooner. Less than 12 hours later, we'd been retweeted hundreds of times and we were seeing more and more selfies appearing from people saying they were doing it for us. We knew we needed to act fast so we took a picture of a team member without makeup holding a sign with our text to donate code.
I have a true love hate relationship with Facebook. I certainly don't put my private details up there, and I'm very selective with what pictures I share. But yesterday's turn of events really got me thinking, and I found myself asking the same old questions - why do we feel the need to share stuff on there? Why do we do it so publicly?
In its simplest form, co-branding involves two companies joining forces in order to better penetrate the market. One of the earliest examples occurred in 1956 when Renault joined forces with famous jewellery chain Van Cleef and Arpels to decorate the dashboard of one of their newly introduced Renault Dauphines.
Comparing the braveness of going through cancer against uploading a selfie with no make-up on misses the point of the campaign completely - the two are nowhere near on the same scale, and I highly doubt anyone is arguing that it is. This campaign isn't about getting people to truly feel what it's like to have cancer, it's about a wider group of people trying to help those who have been diagnosed.
I know I had enough online nouse to do little more than damage what little street cred I may have had with a few painfully unfunny lines. But what about people who may have shared more than they should have, long before they received that promotion back when they thought boardrooms were reserved for [insert expletive] and decided to tweet their feelings?