In the last couple of weeks I have spoken to five different young women who told me they were going to stop posting blogs and tweeting about their politics and their views... More than the violent, threatening and blatant misogyny, the worst element of this is the "shut up" bit. The "shut up bitch" is working. Women are shutting up. Not because they are scared, not because they believe the threats but because it is so tiring that whenever you speak you face hatred because of the make up of your chromosomes.
Relatability might be the influencer's currency, but it's also part of the problem. Consumers will sit in online queues for hours to get tickets to Adele's new tour or the upcoming Harry Potter play, but they resent sitting through a 30 second ad in order to watch their favourite vlogger broadcast from their bedroom.
Whatever you think about the Call of Duty games, they are certainly epic. You can't go long without killing someone or getting killed yourself, or explosions destroying military bases as you zoom through hordes of commandos, leaving trails of dead bodies behind you. All accompanied by the sounds of bullets ripping out of assault rifles, and explosions crushing buildings into powdery rubble.