British households increasingly crave broadband connections that can cope with their huge demand for the web at peak times of day, when everyone's at home and trying to stream their favourite TV shows, download films for the next day's commute, surf the internet for homework, or Skype friends and family.
I was recently neknominated by a friend. For those of you who have been living on a desert island (that has no internet access) for the past couple of months, Neknominate is an internet-spread drinking game whereby the nominated drinks a pint of alcohol (often beer) and then passes on the nomination to someone else via social media...
I've certainly been guilty of sharing and Smoasting, especially the F***-Off Boasting About Your Child posts: when our 19-month-old completely surprised us by counting to 10, I was bursting with pride and wanted to shout it from every rooftop but I stopped myself. Because, actually, do I really need 40 likes to affirm that our son is as bright as a button?
Television is still the ultimate lean-forward experience. It has shown that it can embrace digital opportunities, and is now beginning to understand how its content can be delivered and monetised worldwide in a way that wasn't possible ten years ago. As Darwin pointed out, you don't have to be the strongest to survive, you just need to be adaptable, and TV has shown that it can be just that. But there are still reefs ahead on which TV could founder. Television may be adaptable, but it is not very good at changing course quickly.