Television is still the ultimate lean-forward experience. It has shown that it can embrace digital opportunities, and is now beginning to understand how its content can be delivered and monetised worldwide in a way that wasn't possible ten years ago. As Darwin pointed out, you don't have to be the strongest to survive, you just need to be adaptable, and TV has shown that it can be just that. But there are still reefs ahead on which TV could founder. Television may be adaptable, but it is not very good at changing course quickly.
According to a new book written by Andrew McAfee and Erik Brynjolfssen entitled 'The Second Machine Age', we have witnessed two major technological shifts in our history. The first began towards the end of the 19th century, where machines replaced and multiplied the physical work of humans and animals.
Mark Zuckerberg's vision for Facebook and WhatsApp could scupper a unique opportunity in human history to improve the fortunes of mankind on a scale not seen since the discovery of penicillin. His plan to monopolize modern communication on his social networks, if successful, will consign telecoms companies to the history books.