"Here's a picture of me. Beautiful. Bare-faced. Make-up free. Like it. Share it. Validate me. Do the same and I'll validate you. Go on, take a selfie. It's for a good cause LOL!" Tell me, what is the good cause? Who exactly is this benefitting other than the person in the picture, who will undoubtedly be swathed with social endorsements of her natural beauty?
Want that feeling? Buy that feeling. Pay in monthly instalments for that feeling. Nowhere has this trend been more extreme than in the "click bait" articles now swarming social media. "What This Boy Has To Say About Family Is The Most Moving Thing You Will Watch Today [VIDEO]", essentially, "click here to feel moved".
When I started my first business in 2011 there were only a handful of other young people that I knew of, that were self-employed. Most people were happy to get their degree and look for a job in the city that 'paid well'. But fast-forward to 2014, and it seems that young people have got smarter, savvier and more commercially aware.
Beyond established hotspots such as the US and UK, there's a whole movement of other digital and creative hubs, from Nairobi to Recife and Jakarta to Cairo. Less obvious pools of ideas and talent: growing markets of youth consumers and the originators of new creative ideas, social innovation and cultural leadership.
In recent years, America's technology giants have increased profits to epic levels. So you'd think this good fortune would prove a boon to the fragile American economy. A river of tax dollars from America's cash-rich technology firms ought to contribute towards a significant reduction of the US $17.5trillion debt mountain. Only it hasn't quite worked out that way...