Imagine the situation: you're on the train to a meeting, going over some papers and you need to leave the carriage to go grab a coffee from the buffet car. What do you do with your briefcase? You'll only be gone two minutes and your laptop is safely stowed in the office, so what's the harm in leaving it on your seat?
I gave Facebook my golden years, but what has Facebook ever given me? It has facilitated a lazy approach to keeping in contact with people. Who wants a thoughtfully-written postcard when they can just pop open a message? It has normalised nosiness. It has led my being constantly reminded of those I don't keep in contact with anymore but can't quite bring myself to 'unfriend'.
Imagine a friend giving you a present. It's a free Metro newspaper he got on the bus. You could as well have picked one up yourself. Now, another friend gives you a special magazine she thought you'd really like. You will appreciate its value which lies in a combination of quality content and the fact that she actually bought it for you... We hope to attract enough participants to get our experiment to a self-sustainable level, but we're not quite there yet.
In this age of Facebook, Instagram, Twitter etc. we are increasingly living our lives through the eyes (and comments) of other people. Have you ever stopped to think about how and what this means to you on a personal, emotional level? If someone 'Likes' your post does that give you a boost? Is your sense of self dependent on how many virtual 'friends' or re-tweets you have?
Picture the scene - you are completing an application form for life insurance and a page comes up giving you the option to upload data from your always-on fitness monitor, outlining your exercise, work and sleep patterns for the past 6 months, with the incentive that reduced premiums may be available for those who do.
Now I love public relations professionals but one of the key skills needed in this field is learning how to use that all important bcc box. Journalists, bloggers and anyone else who receive press releases know that they're not special. We know that PR's aren't sat in their fancy offices individually sending us press releases with love. But we don't need to KNOW that the emails are going out en masse.