The tech boom has revolutionised how we live our lives in countless ways, one of which being that we're constantly plugged in to the internet and able to communicate with each other. However whilst this state of "hyperconnectivity" gives us access to more information and people than ever before, is being constantly contactable making us happy?
Analytics as a discipline, using information gathered and stored in a digital format, has increased in scope enormously over recent years and will continue to play an ever greater role in all aspects of business life in the years to come. In this series of articles we will look at the impact of big data and analytics on business, competitiveness and career development.
If you're reading this post (or viewing anything online for that matter), you're making on-screen and cached copies in the course of browsing the web. And if you were asked whether you were infringing copyright by making those copies, you would probably laugh (because how could the internet possibly function if that was case?).
Statistics from the US tell us that more than half of women in STEM leave around the 10/15 year mark. Specifically within the tech industry 40% drop out within 10 years of graduation. The problem is mirrored here and is problematic on a number of counts, especially as both the US and the UK face shortages of technical people.
When we think of apps, Fruit Ninja or Angry Birds might first spring to mind. Many of us consider apps to be the perfect tool to indulge our playful sides and certainly not something that should be encouraged during working hours. Because of this association, apps have often been perceived as things that waste employee time.
I connected to YouTube on a new device recently, so a device without the vast user history Google likes to collect. I noticed at the top of the screen were the top 5 'Most Popular Right Now' videos for the UK. What struck me was that 4 out of 5 were video games. The only non video game offering was a Beyoncé video in second place.
A lot has been said about how technology is changing and the impact that is having on the way businesses operate and the way we live our lives. We're more mobile, we have the world's information available to us at the click of a button and our data is stored on interconnected servers spread throughout the world.
In the U.K., pre-roll video inventory grew 118% from Q4 to Q1; mobile inventory grew 154% over that same time - the U.K. was the only region with triple-digit growth in both inventory types. The universal growth indicates a growing recognition of programmatic's benefits for marketers with branding objectives - automated buying isn't just a direct response thing anymore.