Last Sunday it came down to two candidates, Joseph Valente and Vana Koutsomitis who both became favourites halfway through the season as they showed great leadership, business prowess and teamwork. Yet despite their qualities, Alan Sugar was only interested in one thing and that's their business plan.
As someone who's owned a recording studio, has been making records professionally for over 13 years, and has played in several touring bands, I realise that an album "by a cat" must seem absurd. But as with everything that involves BUB, the project came about organically and seemingly out of thin air (or directly from BUB's mind)...
Unless you've been living under a rock for the past decade, you'll have witnessed proof that digitisation has taken over our lives. With there now being more internet-connected devices than humans on earth and even fridges and kettles being connected, it's sadly inevitable that malicious organisations will attempt to access our data.
The key to this is of course, understanding you, and this explains why digital companies want to 'own' you. The four biggest and most noteworthy of these are Google, Facebook, Apple and Microsoft and if you have or use any of their products just spend an hour diving into the Terms and Conditions you have signed up to.