I'm perfectly happy to let Google (and a few select others) collect, collate and monetise my data in return for the outstanding services it delivers me at no financial cost. I don't find the benefits of Facebook sufficient to allow it the same courtesy and thus, thankfully, don't have to suffer the desperate status updates of people I haven't seen in 20 years.
Whilst the world around us changes at speed and the internet disrupts so many familiar institutions, the time seems ripe for a shake-up of the British political system too. In an era when even the most robustly stout businesses are falling victim to hacking, isn't there some internet salvation to offer us a way out here? Maybe 2015 is the year that the internet - and social media in particular - finally hacks the British democratic process? There seem to be several clear ways that the outcome of this year's vote could be swayed by social media.