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Blogging represents an opportunity. If you are authentic and interesting, you will see numerous benefits, from SEO to greater engagement on social networks. Like any business opportunity there is a cost associated, which is why those who will benefit most will blog smart in 2013.
Let's take a recent headline from popular tech blog TechCrunch - 'No Boys Allowed: Women Innovate Mobile Accelerator Is Just for Women' - and then switch some of the words around.