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There is a large section of society who are violently allergic to the concept of non-alcoholic beer. I also know the most common misgiving is the whole "What's the point?" question. With comparisons to sex without the orgasm and coffee without the caffeine it is a difficult sell for most people.
People think that alcohol in your system makes you speak from the heart and allows your true feelings to come out. I don't think so. When I was drunk I said things to people I didn't mean. They weren't my true feelings at all.