Television Advertising

Programmatic TV: Are We Missing The Point?

Michael Greene | Posted 27.01.2017 | UK Tech
Michael Greene

As an American who just spent my second Christmas in the UK, I find it fascinating that for Brits, TV is as essential to the holiday season as eating, drinking and exchanging gifts. In an age of cross-platform viewing, it's perhaps the one time of year that households come together and watch TV in the good, old fashioned linear way. But for how long?

TV Shows Are Being Sped Up - Literally - To Fit In More Ads

The Huffington Post UK | Michael Rundle | Posted 19.02.2015 | UK Tech

TV is too slow. At least it is if you’re an American cable network, your ratings are declining because Netflix and you think you can squeeze another...

Sky Might Already Be Sending Targeted Ads To Your TV

Huffington Post UK | Posted 23.01.2014 | UK Tech

Sky has launched a new 'targeted' ads service which it says can direct commercials straight to your TV based on information about what you watch, what...

Citroën TV Ad Banned Over Epilepsy Claims

The Huffington Post | Kyrsty Hazell | Posted 18.01.2012 | UK Lifestyle

A TV advert featuring a series of flashing images by car maker Citroën has been banned following complaints from viewers claiming it triggered epilep...