The Making of a Viral Video

TomTom Goes 'Almost' Viral to Give More This Christmas

Katerina Zherebtsova | Posted 06.02.2013 | UK Tech
Katerina Zherebtsova

The nature of a true viral is that it's contagious. Whether a deadly disease or a friendly video, the impulse to share is subconscious. So when there is a case for an 'almost' viral, would the desire be as strong?