The story should act as a stark warning to those hungry for fame. Anyone eagerly queuing up for 'talent show' auditions or bands gigging furiously, determined to be the 'next big thing', would do well to remember that the right to use and commercially exploit their name cannot always be guaranteed.
"This ain't the last you've seen of me!" shrieked Kemal Shahin at the cameras, the ninth person to leave the Big Brother House in 2005. Apart from a couple of random cameos, that really was the last we saw of him.
With the new year already well underway, everyone wants to know what the new trends will be. So, to offer a few insights, and to stop everyone asking me the same question at parties, I thought that I'd tell you about the three biggest consumer trends for 2012 and beyond.