Netflix has been at the forefront of this shift in the way we interact with our televisions, offering viewers an unprecedented quantity of content from one source, much of which had previously only been available by purchasing expensive movies from the likes of Sky or Virgin, or enjoying an old school DVD boxset.
This week's finale of the critically acclaimed Breaking Bad achieved what most series dare only dream of, transcending the confines of the small screen to become a socio-cultural event, anticipated with not so much eagerness as frothing vigour and concurrently mourned by many like a death in the family...
James Gandolfini was a Hollywood star and I a mere stand-in - a complete nobody in the scheme of things - yet there he was, just prior to shooting a scene in a movie, concerned that he may have slighted me by failing to say hi in the supermarket the night before and going out of his way to make sure he hadn't. He didn't know me and didn't have to do that.
If 2011 was the year that the world became completely besotted by viral videos, then 2012 will be the year where original content hosted by online video sites broke through to challenge the waning dominance of the television media and its network overlords.