On the other side of tech town, though, Three and EE are investigating in network-level ad blocking on a serious scale. What will customers choose? Which team will prevail? Keep locking and unlocking that smartphone of yours. Only time will tell.
Whether it's discussing a service over the phone or an engineer installing a solution at a customer's house, everyone working for the company is a brand ambassador and the end user shouldn't be able to notice a difference in the levels of service.