Adaptations are the mac 'n' cheese of modern Hollywood. The marketing executive dangles a shiny bestseller before the film consumer like a matador's capote; powerless to resist its allure, he dives for knowing it's probably a mirage of brilliance - and that he won't even get to gore the guy behind it.
Anticipation for Andrew Garfield's The Amazing Spider-Man is tepid, at best. No one's talking about it, it doesn't generate nearly as much hushed excitement as the impending Bat-fest or last month's Promethe-mess (sic).