Tony the Tiger

Fictional Characters in Food Advertising: They're Grrrrrrreat!

Crispin Reed | Posted 16.11.2012 | UK
Crispin Reed

As Ronald McDonald reclaims his crown as McDonald's brand ambassador, is this another indication that fictional characters are the key to success for food advertising? Although they can be corny, many fictional characters in food adverts occupy a firm position in the national consciousness.

Tony The Tiger Takes A Dip (PICTURES)

Huffington Post UK | Sara C Nelson | Posted 20.06.2012 | UK

Source: Barcroft Media Tony may look fearsome swimming underwater but he is actually having a grrr-eat time. The mighty predator jumped into a ...