I'm afraid we're currently in a recession time for Hollywood creativity. With the Spider-man 're-imagining' swinging its way into cinemas this summer, it's clear major studios no longer feel it necessary to do its audience the courtesy of introducing new characters and concepts. Couldn't they have had a brainstorming session at Sony Pictures and at least come up with a different 'man'? Scorpionman? Eagleman? Skunkman? Maybe not the last one.