Thanks to Twitter, and Hitler, there is now such a thing as bad publicity. And so the job of the publicist becomes a delicate balancing act, where they heroically endeavour to keep their charges in the public eye.
Geordie Shore is but the latest in a long line of televised regional case studies showing how crap the world is. As propagating cartoonish stereotypes for cynical commercial gain is worth mega bucks these days, small wonder MTV are milking their Newcastle cash cows for all they're worth by sending them to Magaluf.
For me, it was Miss Piggy that started it. The "eyelash effect". The way she used to flutter those lashes at Kermit. I was hooked.
Described as both 'Big Brother without walls' and 'like glossy commercials for depersonalisation disorder,' the vagazzle surrounding shoe-string-budget reality soaps, The Only Way Is Essex and Made in Chelsea, is a social phenomenon in itself.