Trade Associations

Achieve Growth, By Association

Julie White | Posted 23.05.2013 | UK Lifestyle
Julie White

While I do believe that it is vital that we modernise and push ourselves forward in business, I actually believe that goes hand-in-hand with being part of a trade body (and all the benefits that brings), rather than being at odds with it.

Executive Decision: To Blog or Not to Blog?

Alistair Niederer | Posted 26.01.2013 | UK Tech
Alistair Niederer

Going it alone or using an established journal each have their benefits and if you can use both in a combined communication strategy then it's even better for your brand. Try emailing a few trade editors in your industry - they might just like your ideas!