I don't hate anything that's 'in', I just hate being pestered. It's boring and makes me grumpy. Everywhere I look there's hype. Hype on social media, hype at the Oscars, hype at work, hype at the gym, hype in my real world, hype in my virtual world. Hype, hype, hype. And then I had a double epiphany: hype has killed my cultural mojo!!!
I'm a 40-year-old man and I'm about to play Minecraft for the first time. I'm doing it for you, for me, for all of us that have no rational idea of what it is, what it does or what it means. Is it Adolf Hitler's second, more 'downtime' book? Or some trending subterranean hobby that they're all psyched about on the QVC channel? From the look of the screen in front of me, no.
I seem to find it impossible to turn on the TV at the moment without seeing an advert for super-fast broadband. The move to a faster Internet has been a priority for successive UK Government's, as well as other countries around the world. So, why is so much effort - and money - being invested in this infrastructure?
People seem to get pretty angry about clothes. Did you know there are whole threads on online forums about people's irrational hatred of certain trends? If you're ever feeling miserable, a quick read through these is guaranteed to make you laugh. My favourite mini rants are documented here under 'People wear things and I don't like them'.
The sugar-less trend seems like it might have long running implications on the way we sell, shop and eat. Things that were once put onto our health barometer, we're now advised to stay clear of. Yogurt, fruit, cereal and so forth are most certainly off the menu. Advised that cereals were the healthy option to start of our day, the healthiest at present, has to be cartoned egg whites.
There has been much talk in the past month about the plus size woman, how and where she should be spending her hard earned cash and which brands deserve it. Plus size blogger Chastity Garner of Garner style, this month called to arms fellow chubs to boycott American store Target on account of them revealing yet another designer collaboration with no plus sizes in sight.
In my last article, I identified a new young generation, the SAFFYs: Serious, Active, Forward-Facing Youth. They're very different to the "typical teen" parodied by Kevin the Teenager. Less frivolous, hedonistic, lazy and 'devil may care'. More anxious and responsible about the future, and more respectful of the past.