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Let Me Entertain You - The Brave New World of Online Advertising

Tom Edwards | Posted 07.08.2012 | UK Tech
Tom Edwards

Advertising has traditionally always been a one way street - advertiser talks, consumer listens, end of story. But in an online world where anyone can seek and consume the information they want to - and ignore that which they do not - ad agencies are having to push their creativity ever further in their bid to grab hold of, and interact with, the fickle attention of an internet-savvy consumer.