Decades of experience and leadership is not enough today to engender trust in a brand. People are looking for honesty and transparency from brands. With information and opinion only a click away it is much easier for consumers to feel that the wool is being pulled over their eyes. McDonalds acknowledged this and success has come their way.
My life has shown me that the biggest epiphanies come in the most unlikely of places. I just never expected a hospital treatment room to be one of them. And I definitely didn't expect the words of a Nuclear Medicine doctor to affect me so much that they touched me more deeply inside than anything I could have possibly imagined.
The digital revolution has caused seismic changes for brands - from the way they connect with their audiences, to the channels they can use to reach them. The way people are consuming news has been turned on its head, with more and more people accessing content from global sources, using multiple platforms and sharing huge volumes of self-produced content themselves.
It sometimes feels that a week doesn't pass without a high profile example of business falling short of the standards expected by customers and wider society. In light of the tax controversy involving one of our biggest banks that continues to dominate headlines - this latest poll perhaps comes as no surprise.
The corruption of the world's biggest currency dealers was exposed recently, leading to US and UK regulators imposing £2.6bn of fines on six major banks. Although an extreme example, what we have here is a prime illustration of how bad behaviour in the workplace can have incredibly serious consequences for the organisations involved.
Now most of us would be embarrassed to admit to feeling jealous. And most of the time, we wouldn't even realise that we're feeling jealous. But jealousy happens to the best of us, and when it does, it just creeps in, eats away at us and tastes sour. It makes us overreact, misinterpret and assume things. Simply put, jealousy is toxic; it doesn't look good or feel good.
This week, some of the most socially and environmentally responsible brand's in the world are coming together to convince us that what brand of mascara you use, or what kind of watch you wear is as important as the career you've decided to pursue or the area you've opted to live in. And not for the reason you'd think.
You'd think a book would be the least dangerous thing you could send to your friend who's just begun their summer holiday. Nothing could be much safer, it might seem, than relaxing on a deckchair, in a peaceful garden or hotel poolside terrace, with a book and a cool drink. But this is Northern Ireland, and when we send parcels, we have to risk assess.
There's a rumour going around, propagated by [some] polyamorists, that polyamory is a superior ideology to monogamy. Let's face it, 'limitless love' does sound wholly honorable and blissful, even if 'limitless sex' with multiple partners sounds ~ for most of our sex-negative society ~ quite the opposite.