Model Behaviour: Barbie, Body Image and the Importance of Transparency

Neil Douthwaite | Posted 27.11.2015 | UK Lifestyle
Neil Douthwaite

Decades of experience and leadership is not enough today to engender trust in a brand. People are looking for honesty and transparency from brands. With information and opinion only a click away it is much easier for consumers to feel that the wool is being pulled over their eyes. McDonalds acknowledged this and success has come their way.

Trust Her, She's a Doctor...

Carrie Armstrong | Posted 20.11.2015 | UK Lifestyle
Carrie Armstrong

My life has shown me that the biggest epiphanies come in the most unlikely of places. I just never expected a hospital treatment room to be one of them. And I definitely didn't expect the words of a Nuclear Medicine doctor to affect me so much that they touched me more deeply inside than anything I could have possibly imagined.

Trust In Me

Paul Clayton | Posted 10.11.2015 | UK Entertainment
Paul Clayton

Because that's what it's all down to. That's the reason Disney gave Kaa those huge saucery spiral eyes. It's eye contact. That's how we know whether we trust someone or not. Trust is a huge part of acting.

In Defence of Politicians

Charlie Evans | Posted 29.06.2015 | UK Universities & Education
Charlie Evans

How on earth did this indifference and apathy set in? Why do we have this attitude that MPs are some different species altogether? Why do we demand they know the price of a pint of milk as if this is a perfect indicator of the political clout they hold?

Building Influence in a Fragmented World - How Can Brands Forge Meaningful Relationships With Consumers?

David Pemsel | Posted 15.05.2015 | UK
David Pemsel

The digital revolution has caused seismic changes for brands - from the way they connect with their audiences, to the channels they can use to reach them. The way people are consuming news has been turned on its head, with more and more people accessing content from global sources, using multiple platforms and sharing huge volumes of self-produced content themselves.

People v Politicians: When an Irresistible Force Meets an Immovable Object

Guy Corbet | Posted 09.06.2015 | UK Politics
Guy Corbet

One of life's big philosophical questions is what happens when an irresistible force meets an immovable object. In UK politics over the coming weeks w...

The Modern Leader - Powerless, Flawed But Grounded

Dr Arlo Brady | Posted 02.05.2015 | UK
Dr Arlo Brady

This humanization of leadership will lead to perhaps the most interesting element of evolution - namely, the exposure of individual values. It is here, at the core of the individual psyche, that if deserved, trust can be reforged and legitimacy rebuilt.

Forget Big vs Small Business - All Employers Can Help Rebuild the Reputation of Business

Stephen Howard | Posted 26.04.2015 | UK
Stephen Howard

It sometimes feels that a week doesn't pass without a high profile example of business falling short of the standards expected by customers and wider society. In light of the tax controversy involving one of our biggest banks that continues to dominate headlines - this latest poll perhaps comes as no surprise.

Who are you going to Trust?

Michael Møller | Posted 01.04.2015 | UK
Michael Møller

When we lose someone's trust, we realize we have taken it for granted. And once lost, it is close to impossible to regain. Trust binds our world tog...

The Very Bad Apple

Jo Haigh | Posted 16.02.2015 | UK
Jo Haigh

None of us like being taken for granted in work or at play but owner managers, perhaps more than most, find this behaviour very hard to forgive as by large we have sacrificed so much on our journey.

Employees Behaving Badly

Charles Elvin | Posted 19.01.2015 | UK
Charles Elvin

The corruption of the world's biggest currency dealers was exposed recently, leading to US and UK regulators imposing £2.6bn of fines on six major banks. Although an extreme example, what we have here is a prime illustration of how bad behaviour in the workplace can have incredibly serious consequences for the organisations involved.

Overcoming the Jealousy Habit

Amisha Bhavsar | Posted 18.01.2015 | UK Lifestyle
Amisha Bhavsar

Now most of us would be embarrassed to admit to feeling jealous. And most of the time, we wouldn't even realise that we're feeling jealous. But jealousy happens to the best of us, and when it does, it just creeps in, eats away at us and tastes sour. It makes us overreact, misinterpret and assume things. Simply put, jealousy is toxic; it doesn't look good or feel good.

Trust - The Must Have for the 21st Century Leader

Charles Elvin | Posted 24.12.2014 | UK
Charles Elvin

Trust means many things to many people which can make it quite a somewhat undefinable and vague subject. So what exactly is it? Why does it matter in a business context? And what does it look like in your organisation?

Why It's Time to Be Part of Positive Week

Diana Verde Nieto | Posted 07.12.2014 | UK Tech
Diana Verde Nieto

This week, some of the most socially and environmentally responsible brand's in the world are coming together to convince us that what brand of mascara you use, or what kind of watch you wear is as important as the career you've decided to pursue or the area you've opted to live in. And not for the reason you'd think.

For Some Reason, I Just Don't Have the Time Anymore

Paul Marshall | Posted 23.11.2014 | UK Lifestyle
Paul Marshall

You want to think the best of your fellow man. To believe that the good in them will always prevail. Their acts of decency and kindness making even the crappiest day seem somehow kind of wonderful .

Why Your Customers Will Cheat (If You Let Them)

Victoria Fox | Posted 19.11.2014 | UK Lifestyle
Victoria Fox

We welcomed our latest intake of graduates last week. I was explaining our agency ethos to them: how we put the 'R' back into CRM (customer relationship management) and build genuine relationships between customers and brands.

Extreme and Dangerous

Caragh Little | Posted 25.09.2014 | UK Lifestyle
Caragh Little

You'd think a book would be the least dangerous thing you could send to your friend who's just begun their summer holiday. Nothing could be much safer, it might seem, than relaxing on a deckchair, in a peaceful garden or hotel poolside terrace, with a book and a cool drink. But this is Northern Ireland, and when we send parcels, we have to risk assess.

Tackle Your Self Doubt

Amisha Bhavsar | Posted 22.09.2014 | UK Lifestyle
Amisha Bhavsar

Sometimes we convince ourselves before we start that that, we shouldn't even try! All it takes is one small doubt to give up and to send our dreams and aspirations into a tailspin. Simply put, doubts sabotage you. They do not nurture or serve you.

Open Relationships for Monogamous People

Louisa Leontiades | Posted 28.08.2014 | UK Lifestyle
Louisa Leontiades

There's a rumour going around, propagated by [some] polyamorists, that polyamory is a superior ideology to monogamy. Let's face it, 'limitless love' does sound wholly honorable and blissful, even if 'limitless sex' with multiple partners sounds ~ for most of our sex-negative society ~ quite the opposite.

Is Trust the New Business Currency?

Graham Welch | Posted 06.08.2014 | UK Tech
Graham Welch

Trust has become one of the world's most important commodities. Just ask the former CEO of a major American retailer, who resigned after a particularly large cyber attack or any other major organisation that has been hacked and customer data apparently lost.

One Simple Way to Regain Trust

Chris Jones | Posted 23.07.2014 | UK
Chris Jones

The Edelman Trust Barometer found that 84 per cent of those surveyed think business can pursue its self-interest whilst doing good work for society. Giving young people a chance is a crucial part of doing good, and helps build trust externally and internally.

Saving the World in Heels | Trust Is the New Black

Diana Verde Nieto | Posted 25.06.2014 | UK Tech
Diana Verde Nieto

What were you supposed to be doing when you started reading this column? Chances are, you had a to-do list and this wasn't on it...

Alfie Boe - Trust: Best Ever Album Due for US Release

Jane Ireland | Posted 14.06.2014 | UK Entertainment
Jane Ireland

Alfie Boe's latest album, Trust, hit UK stores in November 2013 and quickly went gold. For US fans, their chance to own Trust comes towards the end of April when Capitol releases the album in America.

You and Me: Our Collective Consciousness

Samantha van Dalen | Posted 01.06.2014 | UK Lifestyle
Samantha van Dalen

A pot-smoking friend once regaled me with his theory of a collective human consciousness, his idea being that supposedly we are all connected by some sort of invisible net that links our minds. I remember laughing heartily at the concept as I inhaled secondary smoke while thinking this is what drugs do to one's brain- invent wild theories without any foundation whatsoever.

Building Trust on Social Media: A Recipe to Increase Turnout at the 2014 European Elections

Alessandro Bonzio | Posted 24.04.2014 | UK Tech
Alessandro Bonzio

The upcoming European elections will offer a valuable insight into the current state of democracy in the EU. While the vote will lay the foundations for a greater involvement of citizens in the Union's policy-making process, a poor result may end up undermining the legitimacy of the EU system as a whole.