Tv Advertising

Shedding Some Light On 'Dark Social': Why Content Must Be More Engaging Than Ever Before

Mick Entwisle | Posted 27.03.2017 | UK Tech
Mick Entwisle

While Dark Social represents a major challenge for marketers looking to better measure and understand the different elements of their marketing, it also represents an opportunity for brands innovating in the space.

Programmatic TV: Are We Missing The Point?

Michael Greene | Posted 27.01.2017 | UK Tech
Michael Greene

As an American who just spent my second Christmas in the UK, I find it fascinating that for Brits, TV is as essential to the holiday season as eating, drinking and exchanging gifts. In an age of cross-platform viewing, it's perhaps the one time of year that households come together and watch TV in the good, old fashioned linear way. But for how long?

Programmatic TV Is Here! - Ok, So What Does That Mean And Is It Any Good?

Owen Lee | Posted 25.10.2016 | UK Tech
Owen Lee

Expanding on this area of tech and data, when client and 3rd party data is incorporated in addressable and connected buys, questions shall arise over data ownership, privacy, and the legalities naturally surrounding the area

On The Moon.

Caragh Little | Posted 16.11.2016 | UK
Caragh Little

It's inevitable. It's become an annual event, arriving as Remembrance ends: the Christmas adverts are suddenly dominant on TV schedules. The debate ...

The Greatest TV Ads Of All Time Will Fill You With Nostalgic Joy

The Huffington Post UK | Louise Ridley | Posted 22.09.2015 | UK

It's 60 years today since the first ever advert on British TV was shown. On 22 September, 1955, a toothpaste brand called Gibbs S.R. made history o...

We'll Be Back Right After This Break - The Fact and Fiction About Advertising of Payday Loans

Russell Hamblin Boone | Posted 05.06.2016 | UK
Russell Hamblin Boone

Short-term lenders have proven themselves to be committed to responsible advertising, continual improvement and consumer protection. Yet some guarantor lenders and other credit providers still advertise widely, using many of the techniques that payday lenders have been told are unacceptable.

Why We Need to Watch Out for Junk Food Advertising!

Dr Sally Norton | Posted 05.05.2016 | UK Lifestyle
Dr Sally Norton

There are plenty of ways by which companies can market to kids or adults outside of TV advertising and the regulations for non-broadcast advertising are currently weak or non-existent.

If TV Advertising Falters So Does the Quality of Programmes We Watch

Ted Mico | Posted 04.05.2014 | UK Tech
Ted Mico

TV advertising funds the programmes we watch. Without this revenue, many of our favourite TV programmes would never have been made. As consumers, we know that we must be advertised to, but it's important that advertisers work with the available technology to give us a seamless viewing experience whilst promoting the interests of the brands they represent.

Collaboration, Leaps of Faith, Technology: How to Keep TV Vibrant

Nick Bampton | Posted 18.05.2013 | UK
Nick Bampton

As a child of the 70s, one of the things that used to provoke lots of debate in my classroom was finding consensus on what were the best ads. Up there with the greatest were: the Oxo family, the Gold Blend affair, the Cadbury's Smash Martians (my favourite), the Milky Bar Kid and many, many more.

Smart TVs: Making Offline as Measurable as Online?

Sri Sharma | Posted 21.09.2012 | UK Tech
Sri Sharma

Online advertising, and paid search advertising in particular, has been held up as the ideal for marketing because of its measurability and the level of tracking it offers. Conversely, offline advertising is inherently difficult to track.

Paddy Power Reined In Over 'Offensive' Horse Racing TV Ad

PA/The Huffington Post UK | Posted 16.05.2012 | UK

A Paddy Power TV advert shown ahead of a major horse race that featured transgender people has been ruled as offensive – because it invited viewers ...

Breastfeeding Oreo Advert Sparks Outrage

The Huffington Post UK | Kyrsty Hazell | Posted 20.04.2012 | UK Lifestyle

Oreo cookies have come under fire after a controversial advert featuring a breastfeeding baby with the slogan; ‘Milk’s Favourite Cookie’ was lea...

Vagina 'Brightener': Indian Feminine Hygiene Product Promises To Make Genitals 'Many Shades Fairer'

Huffington Post UK | Sara C Nelson | Posted 19.06.2012 | UK

An Indian feminine hygiene product is promising to "brighten" the skin around the vagina. A 25-second TV advert for Clean & Dry Intimate Wash feat...

Parents Unite Against Junk Food Ad 'Pester Power'

PA/The Huffington Post UK | Posted 07.03.2012 | UK Universities & Education

Parents are backing a ban on junk food and sugary snacks being advertised on television before 9pm, a survey published on Wednesday reveals. Nearly...

Watch and Surf - TVs, PCs, Smartphones and the rise of the Dual Screener

Dean Donaldson | Posted 28.04.2012 | UK Tech
Dean Donaldson

Mobile browsing while watching the TV? We're a nation of 'Dual Screeners' and advertisers are learning new tricks to keep us engaged.

Mental Illness and Stigma - Interpretations of a Recent TV Advert

Dr. Sohom Das | Posted 01.04.2012 | UK Lifestyle
Dr. Sohom Das

I've been around many people with mental illnesses in my career. Some can be challenging and difficult, but the majority are friendly, pleasant and thoughtful. I've also been around many more people without mental illnesses in my life. It is the same.

Citroën TV Ad Banned Over Epilepsy Claims

The Huffington Post | Kyrsty Hazell | Posted 18.01.2012 | UK Lifestyle

A TV advert featuring a series of flashing images by car maker Citroën has been banned following complaints from viewers claiming it triggered epilep...

Kyrsty Jade Hazell

VIDEO: Remember These Classic Retro TV Adverts? | Kyrsty Jade Hazell | Posted 18.11.2011 | UK Lifestyle

The 'Go To Work On An Egg' slogan, which launched in the 1950s followed by the famous 1965 advert featuring Tony Hancock, is set to make a comeback af...

Why Bill Hicks was Wrong

Mat Morrisroe | Posted 23.11.2011 | UK Entertainment
Mat Morrisroe

What Bill Hicks said was 'let me tell you something right now, you can print this in stone and don't you ever forget it, any performer who ever sells a product on television is for now and all eternity removed from the artistic world'. Bill Hicks was wrong. There, I said it.