Martina Milburn
: What Makes a Great Role Model
Alistair Darling
: Salmond's Default Position Bankrupts His Credibility
Nicola Sturgeon
: Scotland Has Every Right to Be Confident About Our Economic Prospects
Duncan Weldon
: Chancellor Should Heed IMF Advice and Increase Infrastructure Spending Now
Harry Cooper
: A Referendum on Europe Tomorrow Would Not Stop Ukip
This latest development hasn't made him any friends, but is this really a 'Big, Fat, Marketing mistake' (Fox News), or brand management in action?
This new and disturbing male trend is nothing if not a taste of our own medicine. Women have been required to maintain punishing deforestation routines since cosmetic companies began to manufacture more razor blades than they could sell to face-shaving men.
Think of a brand. Any multinational brand. Then think about how much that brand invests in protecting itself from reputational damage. Surely, with all of this in mind, they would never get involved in funding criminality. Well, in actual fact, many do without even realizing it.
Created by Channel 4's in house creative agency, 4creative, a series of trails, from the eyes of Arthur, will follow him on his emotional journey to find love in the 21st century as well as an accompanying musical score from Orbital's Paul Hartnoll.
In a speech earlier this week, Labour policy review boss Jon Cruddas said that his party is set to consider backing a Swedish-style ban on adverts that target children in the run up to 2015. Very noble, but he might be wise to reconsider; after all, haven't we already decided that such a ban is utterly pointless?
Bang! Accenture goes and buys a design firm and suddenly there's Big Magma in the air. AdLand's cosy world has been seriously shaken this time. Boom! The venerable observer Ad Age warns AdLand: "Look Out: Accenture's Invading Your Turf in a Bigger Way Than Ever."
A good many voices on its release asserted that the iPad would prove the saviour of publishing, yet new research shows that, generally, magazine publishing has not capitalised on the opportunities that the modern 'cross-platform' reader presents.
Banner advertising is a great way to get your business's name out there and literally get it where everyone can see. Companies have been using this ty...
Labour will examine a Swedish-style ban on adverts targeted at youngsters as part of efforts to tackle the commercialisation of childhood, the party's...
The cover of the March edition of the Harvard Business Review confirms it all. An array of coloured fishing hooks dangle down to the caption: "Advertising that Works: How big data is transforming the art of persuasion."
LONDON - Programmatic online advertising technology isn't yet good enough, and will never match human salespeople for brand ad sales. That's according...
Mark Zuckerberg's note to Facebook shareholders explains how the hacker way has given his business a particular mentality. The argument, as I understand it, is that just getting stuff done is the key to progress - rather than procrastinating. It's about continuous, relentless progress. Roger so far. But then there's this...
It is Wes Anderson himself who has been a victim of one of a creative highjacking recently by DDB Sydney, for the Australian branch of Expedia. The ad so blatently and unapologetically borrows from Anderson's palette that it ceases to become an advert and more of game to spot which trope of the directors will appear next.
I was in high school when I first decided that design would be my destination, but my GPS must have been on the blink, because the exact area of design was undetermined. Today, I'm no closer to finding the exact location I fit into, but I have discovered that it's something that doesn't need to be found.
The nice folks at Dove are at it again: in their bid to convince women that they don't have to look on the point of collapse or have preternaturally symmetrical features and skin unmarked by life to be beautiful, they've conducted what they're calling "a compelling social experiment".
As women, adverts like this teach us to diet before we learn to spell, before we can even know enough simple maths to count calories. I remember reading the 'issues' books in my secondary school library and hoping that by learning enough about eating disorders, I could develop one.
Advertising does matter. It provides choice. Good advertising can be an opportunity for a brand to add value to people's lives. It's time to be inventive and think how a brand can live in a positive, engaging way beyond its digital dimensions.
Car manufacturer Hyundai has come under fire for a provocative advert which appears to show a man's suicide attempts being thwarted because the car on...
They say that sex is a great leveller, that when we're naked, vulnerable and lying prone on the bed, it doesn't matter who, what or where we are. We are all the same. All of us wonder what on earth got us here? Should we still be laying here? And should we really have kept our socks on?
An ad for energy drink brand Pussy that reprimanded viewers for considering the word's slang alternative has been banned following 156 complaints that...
KitKat Australia have taken a very different approach recently, taken a break perhaps? [pause for laugh] They have produced an ad which looks like it belongs on the Staff Picks selection of Vimeo. Illustrator Mike Watt was drafted in to create artwork to celebrate the finale of the white chocolate incarnation of everyone's favourite four fingered treat.
We need to create a situation where kids don't constantly have their minds polluted by money-grabbing ad-men.
Many have grown to love the ruthless antics of the men and women seen in Madison Avenue advertising on AMC's drama Mad Men, including the sassy Christ...
We are used to the idea that online advertising is increasingly personalised and amended in real time to target those individuals with a profile most likely to purchase the product. But what if the information that is held on consumers is, shall we say, a little shaky?
Anyone who read my previous blog about rowing to London for Beat will know the extent of the challenge my fellow CCCBC rowers and I have set ourselves.
