What is perhaps less well reported is that there are also thousands of people every year who are living with cancer long term, struggling to maintain their standard of living. And, while treatment has advanced significantly since the 1960s, palliative care has not.
Firstly, and most importantly, Elisabeth is American, and the blog is from the US. Therefore, I would hasten to ensure we all know the difference between what the US advocate when it comes to breast awareness, and what we advocate here in the UK.
Something as simple as taking a yoga class can bring a sense of calm and reassurance. The meditation element of yoga is also an essential life skill that can be used in challenging situations like sitting for hours with an intravenous drip administering cancer drugs.
On 15 May at 7pm in my office in the City of London, I took a call which shifted my universe. I was diagnosed with cervical cancer and told I would have to undergo surgery which may or may not leave me infertile and possibly have chemo-radiation after that.
I am regularly the youngest patient on my ward, often by a good 30 years, frequently mistaken for a daughter, even a grand-daughter. This was commented upon by a radiotherapist during my five weeks of radiotherapy who welcomed me into the room with 'well, it does make a pleasant change to have a young, pert bottom to manoeuvre on to the bed!'
One Sunday one of our merry band was having his regular bedside Mass with his priest and his Mum, when the priest asked us all to join with them. When we all refused the way the priest replied to us has stuck with me throughout my life. "Well if you don't believe then you deserve to be sick. God is punishing you all for your lack of faith".
Sometimes we make snap decisions, the importance and significance of which only becomes clear over time. But from that spontaneous beginning, Walk the Walk and our knowledge of breast cancer has come so far. Best of all, breast cancer is now on the brink of becoming a treatable disease.
It is widely reported that after inaccuracies were found in waiting times for cancer treatment at Colchester Hospital University NHS Foundation Trust, Essex Police are considering a criminal investigation.
Over 50,000 men between the ages of 15 and 64 die each year in the UK. They're dying too young, many from diseases we should be able to prevent. In the UK, the death rate for men between 15 and 44 years old is nearly double that of women.
Being on palliative care shouldn't mean being written off by the medical profession, destined to become another statistic. Life is precious, regardless of how long or short, and should be used not only to make the most of here and now, but also to make a difference for the future.
"It's not good news I'm afraid, Rachel, I'm sorry to have to tell you, you have cancer." It was exactly 11.30 when my doctor called me through. That sentence is all I remember about the appointment... One year later and I am loving life! I have not let cancer define me and I am finally getting my life back on track!
There is nothing wrong with pink, and I am 100% supportive of breast cancer awareness, being a survivor myself. But there is a growing sense in the cancer world that so-called Pinkification and Pinkwashing are trivialising the disease.
If I claimed that being in a loving relationship could increase your chances of surviving cancer more than chemotherapy does, how much evidence would you say I needed to back that up? How about a study involving almost three-quarters of a million people?
"This is a 10-minute appointment," the GP said firmly. The implication was clear: he didn't have time to look at the growth on my dad's head. Three months later, Dad was dead. The lumps were cancer that had spread from his lungs...
It's that time of year again - Breast Cancer Awareness Month. It's 19 years since the late Evelyn Lauder asked me to help her in her newly formed Breast Cancer Awareness Campaign - the BCA Campaign. I'll never forget her saying to me that women all over the world were dying and no one was talking about it. She told me how inspired she was by the Aids activists who were doing such an amazing job and she said it was our turn to push this disease into the spotlight. And boy, did she succeed.
This year we continued our research, and investigated whether encouraging mother-daughter conversations on regular breast checking would develop positive breast awareness habits at a younger age.