When deciding how to stand out at Christmas, it is vital that brands leverage and amplify their DNA - taking what is at the core of their identity and leveraging it in a way that is likely to resonate with consumers on a festive level.
See you later Black Friday! So long Cyber Monday! Today is Crap Friday. It is the day that all the things you ordered on Cyber Monday are due to arrive at your home or are ready for collection in store.
Even though our children and grandchildren are all over a thousand miles away, their special gifts went winging their way to them so they all could celebrate St. Nicholas Day in style...and I am happy to report that there was no need for us to buy any coal!
Dear friends, family and rivals, Merry Christmas! My fabulous family and I will be dominating the next A4 sheet of paper, more if I can think of enough ways to make unemployment sound smashing. Anything for you, cherubs.
The chestnuts are roasting on an open fire and Jack Frost is nipping at your nose. Before the choir arrive with the Yuletide carols, it's time to get the Christmas tree in. There's really nothing better than a real Christmas tree for giving the house a festive spirit.
You may have planned your to-do list well in advance, but is your Christmas "must-do" list so long that it will take you until February to complete? Instead of stressing out about everything that has to get done, take these 5 practical tips and outsource them.
Every Xmas in the US, trees and decorations cause an average of 250 injuries and 40 fatalities, while sharks in the US are responsible for around one fatality every two years.
Christmas is the time of cheer and happiness. But how many of you are fretting about the getting together of relatives and in-laws, panicking about what to cook, wear, eat, do, buy, how to get on with the extended family, let alone your own - under the same roof, and for some, how to cope with loneliness at Christmas?
This weekend we can officially start talking about Christmas and it wouldn't be the festive season without the food. That's right, December is here and we've got 25 delicious recipes and superb seasonal tips to make sure you're fully prepared to celebrate.
Everything in moderation, including moderation, right? So often bandied about as the 'top tip' for surviving the Holiday Season, yet so rarely accompanied by useful advice on HOW exactly to 'moderate'.
Christmas is coming, and that brings a number of challenges to people looking after indoor plants - whether they are professional interior landscapers or keen home gardeners.
The Snowman is a wonderful alternative to the usual Christmas entertainment for children of either clichéd pantomimes or The Nutcracker ballet, which can go over the heads of many children.
So we went to visit Father Christmas in his grotto (Knightsbridge outpost). A lovely day out for my daughter and her best friend, were it not for the terror.
My regret is the fact that we don't seem to get any quality Christmas-themed singles any more. Are we really going to be stuck listening to Slade, Roy Wood, Cliff, Wham etc for the rest of our December days? As great as some of these records may be, it would be nice to hear something fresh.
Today my 21-year-old son, Luke Birch, sets off with his best friend, Jamie Sparks, on a huge challenge. They will attempt to break the world record for the youngest pair to row across the Atlantic.
From then, each month now has a designated charity aim, with January's 'dryathalon' all the way to 'Stoptober'. Alongside these, people will be engaging in so-called fun runs and comedy nights across the country. What's wrong with that? It's all for a good cause, they say as they proffer their jangling buckets.