Rather than too many consoles hindering the development of future technologies and eating into profits, we're now faced with a situation where two behemoths, Sony and Microsoft, enjoy near total domination of the market.
Sure from what we've seen the PS4 is slicker, faster and packing more power, but the Xbox One demands you to feed it blood every 24 hours so it can grow and understand the Earth before it lays waste to mankind...
The Last of Us isn't just a game where you run around killing things, it's a game that really makes you think about what to do next. You have very limited resources so just shooting anything and everything will result in using all your valuable resources and that will get you killed.
Commercials are awful for the most part (except the one I was in which was extraordinarily good) and in an attempt to move away from predictable narrative set-ups and engage with a more media-savvy audience, advertisers are adopting far more adventurous ways of selling us biscuits and bank loans.
So what are Google? They are not upstarts or start-ups anymore, having now been around for 15 years. They are not evil (as they keep telling us). What they are is clever - they are a 'Clever Company', a niche category that so many others fail to grasp.
In an event that lasted longer than Les Misérables and featured a cast just as big, not a single woman took to the stage to talk. Instead we were treated to an endless sausage fest of Sony execs droning on and games developers talking about how 'ambitious' the work they were doing was.