Studios are aware that generating hype is key to the success of a summer blockbuster, but a failure to recognise that hype is not something that can be conjured up with an extensive marketing campaigned, and that hype can have catastrophic effects on box office receipts.

Ahead of the release of G.I. Joe: Retaliation this summer, we've got our hands on the film's trailer - expect gruff voices, snappy one-liners and plen...

After much speculation, poor quality pirate uploads and innovative marketing strategies, the first teaser trailer for Christopher Nolan's third (and final) Batman epic The Dark Knight Rises (2012) has finally hit the web, with Tom Hardy's villainous Bane in tow. And in my opinion, it was certainly worth the wait.